Welcome to Najd, the place where stories begin.

NAJD Najd Launch Press Ad APPROVED FOR SUBMISSIONS

Print ad to announce the opening of najd, the newest member of the souq waqif boutique hotels (a luxury 7 stars hotels collection based in doha’s most traditional marketplace: souq waqif).
etymological note: “najd” in arabic is “the place where people gather” (a kind of “oasis”) sharing goods and their stories as well.

Credits:
Advertised brand: souq waqif boutique hotels
Advert title(s): “door”
Campaign: “welcome to najd, the place where stories begin.”
Advertising agency: team/y&r, doha, qatar
Agency website: www.yrmena.com
Art director: alberto berton
Copywriter: alberto berton, daniello habis
Photographer: manoj mundapat
Additional credits: postproduction/retouching: daha madhavan
Published: may, 2015


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