National Geographic: Swap Prejudice for Knowledge, Face Swap Ad Campaign

National Geographic Brasil launched a print campaign called “Swap Prejudice for Knowledge,” which depicts people standing next to each other with their faces swapped. The people in question do not look the same, and the tagline that runs in the corner of the ads—“The more places and cultures you know, the more you respect the differences”

Credits
Advertiser: News Corporation
Client: Client: National Geographic
Advertising Agency: Y&R, Sao Paulo, Brazil
Executive Creative Director: Rui Branquinho
Head Of Art: Felipe Pavani
Art Director: Mariana Villela
Copywriters: Marina Erthal, Rui Branquinho
Photographer: Gettyimages