Burger King: Order from McDonald’s

Burger King: We know, we never thought we’d be saying this either. “Order from McDonald’s”

This is the surprising but united message that Burger King France decided to launch yesterday to show its support to the (fast or not) food service industry, highly impacted by the 2nd lockdown that has been established in France last week. A print that has been published in two of the biggest newspapers in France (L’Équipe and Le Journal du Dimanche) and posted on the brand’s social networks.

Credits
Campaign: Order from McDonald’s
Advertising Agency: Buzzman, France
President and Executive Creative Director: Georges Mohammed-Chérif
Vice – President: Thomas Granger
Managing Director: Julien Levilain
Art Director: Philippe Boucheron
Copywriter: Patrice Lucet
Art Director Assistant: Mona Saleh
Head of Account: Loïc Coelho
Account Executive: Fany Maupou
Head of Social Media: Julien Scaglione
Social Media Consultant: Félix Brunot
Social Media Consultant: Arnaud Cherbonnier
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau

This campaign is about:
social media, Print Advertisement, Print Ad, Advertising, Marketing, McDonald’s, KFC, Domino’s, Pizza Hut, Taco Bell, Papa John, Five Guys, Greggs, fast-food, coronavirus