Out Not Down – The Thrown Out Flag

The Thrown Out Flag campaign by Saatchi & Saatchi for Out Not Down.

The colors of the rainbow are the ultimate symbol of freedom for the LGBTQ community. And more recently, they’ve been embraced by a wider community with great fanfare.

But not everyone is celebrating. The fact is 40% of homeless teens in the US who’ve come out were thrown out by their parents onto the streets.

We decided to transform this icon of liberation to demonstrate the real truth. We created The Thrown Out Flag. Made of discarded fabric in the traditional rainbow colors, it’s embraced by each teen in this outdoor poster campaign. Each stain, rip and tear represents their struggle. Each grasp of the fabric embodies their hope to find a new future of acceptance, tolerance and love.

40% of homeless teens who come out are thrown out

Taking a stand shouldn’t deny you a decent place to sit

All you need is love but a warm place to sleep would be nice too

No one feels proud at 10º below freezing

Credits
Advertising Agency: Saatchi & Saatchi Wellness, New York, USA
Chief Creative Officer: Kathy Delaney
Creative Directors: Scott Carlton, Carolyn Gargano
Associate Creative Director: Purvi Naik
Art Director: Nell McGuire
Senior Production Manager: Linda Ellis
Account Director: Anjali Abraham
Digital Art Director, Designer: Lauren Chan
Copywriters: Kip Langton, Oliver Adriance
Junior Art Director: Nam Do
Photographer: Luke Gargano
Assistant Photographer: Erik Brambila

Tags:
Print Advertising, Print, United States, Public Interest, NGO, Out Not Down, Saatchi & Saatchi, LGBTQ community, Print advertisement, Saatchi & Saatchi Wellness, New York, USA, outdoor poster, outdoor poster campaign, LGBT Campaign