Oxypura face mask: The Great Warriors of Oxypura

Oxypura face mask is a product of Puritas, a 100% Sri Lankan owned and operated company. Having produced face masks for decades, the brand has perfected the science of creating masks that provide maximum protection to its wearer.

In this current pandemic, when the usage of face masks is mandatory, Oxypura suddenly found a heap of competition, primarily Chinese and Korean masks that had invaded the market. Also, consumers generally feel that anything ‘imported’ is of higher quality, even though Oxypura masks were similar to these imports or better in its efficacy.

Oxypura decided to turn its ‘localness’ to its advantage. These masks are designed by Sri Lankans for Sri Lankans to fight the foreign virus. And, with four layers of impenetrable defence.

Digging deep into Sri Lanka’s history, we came across noble warriors known for their bravery and fearlessness. These would resonate well with all Sri Lankans, but how did they look?

After consulting with local historians, we brought four warriors to life. Breaking down the strengths of each layer of the mask, we matched it with the strengths of these four warriors – from their appearance to the weapons and accessories they wielded, each warrior and therefore each layer, got its own protection identity.

Credits:
Client: Puritas
Product: Oxypura face mask
Agency: Phoenix Ogilvy, Colombo, Sri Lanka
Chief Executive Creative Officer: Rajiv R. Menon
Creative Director: Anusha Wijeyaratne
Senior Art Director: Rogger Kenneth Schales
Creative Writer: Pansilu Sannasgala
Account Executive: Buneshka Perera
Illustrator: Sudeepa Thanapathy
Commercial Retoucher: Roshan Mallawaarachchi

This campaign is about:
Ranashura Oxypura, The Great Warriors of Oxypura, Print Advertising, Creative Ad