Papyrus: Behind the #BraveFace. Someone could be dying for help

Suicide is the biggest killer of young people under 35, yet no one talks about it. Papyrus campaign highlighted where this problem is most proliferate – on social media. Here these vulnerable people are putting on a brave face and hiding their true feelings.

2,000 friends on social media. No one to share your suicidal feelings with. Talk about suicide #braveface

Social media status: Amazing.
Real life Status: Suicidal.

Behind the brave face. Someone could be dying for help. Talk about suicide #BraveFace

Credits:
Advertising Agency: TBWA, Manchester, UK
Executive Creative Directors: Gary Fawcett, Lisa Nichols
Art Director: Ant Harris
Copywriter: Zoe Harris
Photographer: Alex Telfer
Account Manager: Julia Buck
Planner: Rebecca Brett

This Print Ad is related to:
Print, United Kingdom, Public Interest, NGO, Papyrus, TBWA, social media campaigns, Creative Print Advertisements, Print campaign, Creative design ideas, Print Adverts, creativity, young, Papyrus