Suicide is the biggest killer of young people under 35, yet no one talks about it. Papyrus campaign highlighted where this problem is most proliferate – on social media. Here these vulnerable people are putting on a brave face and hiding their true feelings.
2,000 friends on social media. No one to share your suicidal feelings with. Talk about suicide #braveface
Social media status: Amazing.
Real life Status: Suicidal.
Behind the brave face. Someone could be dying for help. Talk about suicide #BraveFace
Advertising Agency: TBWA, Manchester, UK
Executive Creative Directors: Gary Fawcett, Lisa Nichols
Art Director: Ant Harris
Copywriter: Zoe Harris
Photographer: Alex Telfer
Account Manager: Julia Buck
Planner: Rebecca Brett
This Print Ad is related to:
Print, United Kingdom, Public Interest, NGO, Papyrus, TBWA, social media campaigns, Creative Print Advertisements, Print campaign, Creative design ideas, Print Adverts, creativity, young, Papyrus