People Opposing Women Abuse – Life Sentence, Print campaign created by agency Joe Public

In South Africa, everyone knows that a rape conviction carries a life sentence for the perpetrator. What many do not realise is it is psychologically also a life sentence for the victim who has to constantly relive the ordeal. It is only through counselling that victims can free their minds and escape the mental prison they have been incarcerated in. With one in four women falling victim to rape in South African, it is a very mainstream problem. Print Campaign by People Opposing Women Abuse

Credits
Client: POWA (People Opposing Woman Abuse)
Account Management:
Amber Mackeurtan, Asbo Ofori-Amanfo
Agency: Joe Public
Agency Art Director: Zamani Ngubane, Assaf Levy
Agency Producer: Tammy Chetty
Art Director/Stylist: Carioca Studios
Brand Representative (Client): Jeanette Sera, Palesa Mpapa
Chief Creative Officer: Pepe Marais, Xolisa Dyeshana
Creative Director: Assaf Levy
Executive Creative Director: Roanna Williams
Photographer: Carioca Studios
Regional Agency Group: Joe Public United
Writer: Assaf Levy, Zamani Ngubane
Traffic: Michele Lazarus, Kim Day

Tags:
Joe Public, People Opposing Women Abuse, POWA, Print advertising, Creative Print Ads, Print Campaign, Creative Advert, Rape, South Africa, Art Direction, Advertising, Photography