PETA – The Payback | Print advertising to showcase life if the animals have a vendetta on humans

PETA – The Payback, A campaign that shows in a brutal and honest way, how would be life if the animals have a vendetta on humans for their ravish and brutal exploitation on their race.

PETA - The Payback

PETA - The Payback

PETA - The Payback

Film Credits-
Country: México
Client: PETA
Idea: The Payback
Agency: Archer Troy
Creative VP: Mike Arciniega
General Creative Director: Abraham Quintana Garay / Carlos Fernández Oxté
Creative Director: Pedro Molina / Bruno Oliver
Copywriter: Mike Arciniega
Art Director: Pedro Molina
Account Director: Mariana Torrijos
Agency Producer: Javier Velázquez / Regina Rueda
Creative Strategist: Rubén Ceballos
Director: Carl Zitelmann
Photo Director: Luis Enrique Carrión
Executive Producer: Mauricio Francini / Carolina Kostbahn
Producer: Gerardo “Pichi” Gutiérrez
Art Director: Pedro “Pit” Trejo
Wardrobe & Makeup: Adalicia Romo
Special Effects: Juan “Juma” Méndez
Post-Producer: Eduardo Lamas / Patricia Guerra


Print Credits-
Country: México
Client: PETA
Idea: The Payback
Agency: Archer Troy
Creative VP: Mike Arciniega
General Creative Director: Abraham Quintana Garay / Carlos Fernández Oxté
Creative Director: Pedro Molina / Bruno Oliver
Copywriter: Mike Arciniega
Art Director: Pedro Molina / Bruno Oliver
Account Director: Mariana Torrijos
Agency Producer: Javier Velázquez / Regina Rueda
Photographer: Claudio Napolitano
Executive Producer: Ada Oderman
Producer: Mónica Moreno
Art Director & Wardrobe: Pau Malo
Visual Effects & Makeup: Gustavo Adolfo González / Johangrid Barboza / José Carlos Martínez

This Campaign is about:
PETA, Animals, México, The Payback, Archer Troy, Cannes Lions 2018, International Festival of Creativity


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