Polar decided to refresh brand connect with its consumers after 10 years through rural art form

As an initiative to bring ease & efficiency closer to every home in remote India & urban India – Polar decided to refresh brand connect with its consumers after 10 years – through an exciting rural art form.

The brief was to re-awaken Polar – a national home appliance brand in India – that was almost invisible in the last decade. Using traditional rural art form, we’ve conceptualised a series of daily life scenes that gained popularity. Daily scenes like eating a meal together, bathing, ironing are everyday tasks that found familiarity & association with our TG. Thus, the illustrations became relevant & the brand re-entered old homes while appealing to new buyers.

A nation with an appetite for innovation.

Keeping the fabric of the nation in shape.

Showering the country with warmth.

India gets a wind of change.

Credits
Advertising Agency: Monkey Wrench Communications
Client: Polar
Creative Director: Ashis Mridha
Associate Creative Director: Madhura Chakravarty
Illustrator: Debnath Biswas
Art Director: Sanjib C. Mondal, Mayuri Mukherjee
Copywriter: Suchetana Ghosh
Head Client Servicing: Kusumanjan Banerjee
Account Management: Payel Roy

Tags:
Print, India, Electronics, Technology, Polar, Monkey Wrench, Print advertising, Creative Print Ads, Print campaign, Creative Advert, Monkey Wrench Communications, Polar Geyser, Polar Fans, Polar Iron, Polar Rice Cooker