Pressbyran: Without the whole picture – Print Advertising on World Press Freedom Day

Pressbyran teamed up with Sweden´s leading newspaper, Expressen to focus on World Press freedom day.

The Challenge:
For a dictator in a country with low literacy, a single picture can be a real threat, therefore every year, news photographers around the world are threatened, injured and killed in the line of work. It is a severe threat to the free press. It is also a threat to the photograph itself as a vital source for trustworthy, impartial and powerful news reporting.

The Solution
Sweden´s leading newspaper, Expressen, and the largest distributor of papers and magazines, Pressbyrån, joined forces on World Press freedom day in collaboration with the now world-famous photographers Nick Ut, Nilüfer Demir, Jeff Widener and Richard Drew.

The Result
On press freedom day, these ads were published in the newspaper to highlight the importance of having a photographer in place at the right time, or the rest of the world will never know what happened. In some sense, these pictures have changed the world and made a stand for the photographers and the photograph itself as a vital source for impartial and powerful news reporting.

Credits
Entrant Company: Åkestam Holst NoA
Creative: Johan Landin
Creative: Filip Laurent
Creative: Erik Nordenankar
Creative: Julia Sebesteny
Account Manager: Bella Lagerquist
Client Director: Jesper Ander
Strategist: Karl Wikström
Creative designer: Kenna Magnusson
Creative designer: Sara Bellafesta
Entrant Company: BKRY
Graphic designer: Jens Broman
Client: Pressbyrån
Marketing Dept.: Lennart Schultz
Marketing Dept.: Madeleine Berglund
Marketing Dept.: Amanda Mompalao de Piro
Client: Expressen
Client: Reportrar utan gränser
President: Erik Halkjaer
Director/Head of Operations: Anna Widmark
Title: “Without the Whole Picture”
Product: Convenience store/Newspaper
Advertiser: Pressbyrån/Expressen

Tags:
Sweden, Media, Pressbyran, Åkestam Holst