Stay in the shadows. With our 52 marking points.

It’s not always good to have other people’s attention. Especially when those people are car thieves. This campaign demonstrates that, thanks to Sherlock’s Antitheft Marking, the attention of thieves is diverted elsewhere. The thieves are personified by beams of light that automatically point to vehicles unmarked by Sherlock. They’re inspecting them and getting ready to steal them.

Sometimes, it’s good to stay in the shadows.

Credits
Campaign: Sherlock – Stay in the Shadows
Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director: Jonathan Rouxel
Art Director: Antoine Dasseville
Copywriter: Simon Blaquière
Production House: Consulat
Photographer: Simon Duhamel
Producer: Martine Goyette
CGI / Retouching: Visual Box

This Campaign is related to:
Electronics, Technology, Bleublancrouge, Montreal, Canada, Visual Box, Sherlock, Antitheft, Creative Ads, Print, Digital, Car Automotive, Automobile