SKY Sports: Life Needs More Sport

SKY Sports and DDB have released a hilarious new campaign to bring in summer as part of the Life Needs More Sport platform. The work sees a cheeky – literally – toddler running along the beach, reminding Kiwis to have a bit of fun and let it all hang out this season. Please see the press release attached, with the debut spot hyperlinked within.

About Sky
Sky is a group of British subscription television sports channels operated by the satellite pay-TV company Sky

Credits
Campaign: Life Needs More Sport
Category: Entertainment & leisure
Agency: DDB New Zealand
Production: FINCH
Country: New Zealand
Managing Director: Chris Willingham
Senior Business Director: Aaron Hodgson
Senior Planner: Tom Sykes
Head of TV: Judy Thompson
Senior Agency Producer: Claire Colohan
Casting: Catch Casting
Colourist: Dave Gibson
Sound Mix: Jon Cooper, The Coopers.
Music: “Let it All Hang Out” written and performed by The Hombres.
Music Licensing: Jonathan Mihaljevich, Franklin Rd.
Client: SKY TV
Chief Marketing Officer: Steve Bayliss
Head of Sport and Brand Marketing: Helen Fitzsimons
Sport Marketing Manager: Conor Beggs

Tags:
Life Needs More Sport, DDB, Film, TV, Digital, Print Campaign, Print Advertising