Snickers: Photo retouchers get confused when they’re hungry

A new Snickers ad is being praised for featuring a model in a bikini who has been so badly retouched she looks deformed.

Snickers | Retoucher

Photo retouchers get confused when they’re hungry

Snickers | Wind Machine

The wind machine operator gets Loopy.
Model being overly windblown by a wind machine, whose operator was also apparently hunger afflicted.

Credits:
Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Greg Hahn
Executive Creative Directors: Gianfranco Arena, Peter Kain
Senior Art Director: Florian Marquardt
Senior Copywriter: Rodrigo Linhares
Executive Art Producer: Betsy Jablow
Project Producer: Albert Hajduk
Print Producer: Len Rappaport
Global Account Director: Susannah Keller
Account Director: Josh Steinman
Account Manager: Nick Robbins
Planner: Alaina Crystal
Photographer: Vincent Dixon