#StopTrashPlant- An awareness campaign to empower people become organ donor

#StopTrashPlant- Do not waste life, become a Organ donor
The organs recreated in this Print Advertisement is to spread the awareness of Donate Organ

To celebrate the upcoming National Organ Donation Day, Fundación Argentina de Trasplante and advertising agency DDB joined efforts to come up with a campaign that took place on the streets of Buenos Aires. The campaign had two main objectives: to raise awareness about organ donation and to let people express their willingness to become organ donors.

The FATH (Argentinian Foundation of Liver Transplant) along with DDB Argentina, created an awareness campaign to empower people become organ donors.
(FATH) Argentinian Foundation of Liver Transplant: #StopTrashPlant by DDB Argentina

CREDITS:
Advertising Agency: DDB, Argentina
Creative General Directors: Adrián Piattoni / Facundo Varela
Creative Directors: Ignacio Ruarte / Santiago Salas
Plastic Artist: Melina Villellas
Photo: Ignacio Cángelo
Graphic Production: Dante Rodríguez
Retouch: Walter Becker

Keywords: marketing and advertising, best campaign of the day, National Day, how digital marketing is changing