‘Learn Beyond Grades’ Print campaign by Supra Pens encourages children to look beyond marks while shaping their identities as individuals and become people of passion.
In India, marks are one of the primary parameters of judging a child’s worth and children are constantly subjected to comparisons by their parents. This campaign highlighted examples of renowned geniuses who were not born geniuses but paved their way towards glory by tapping into their passions while honing their skills, conquering the odds in their way towards greatness. In the coming exam season, let’s remind our children that they are not defined by their grades.
Brand: Supra Pens
Campaign: Learn Beyond Grades
Advertising Agency: Monkey Wrench Communications
Creative Director: Ashis Mridha
Associate Creative Director: Madhura Chakravarty
Art Director: Aritra Das, Ashis Mridha
Copywriter: Suchetana Ghosh, Madhura Chakravarty
Illustrator: Santanu Mitra
Head Client Servicing: Kusumanjan Banerjee
Account Management: Ankita Chatterjee
This Campaign is related to:
Ball Pens, Monkey Wrench Communications, Print Campaigns, Print Advert, Print Ads, Illustration, Creative Ads, Student, Exams, School, Education, Einstein, Agatha Christie, Ray Charles, Supra Pens