The Guardian: FakeHits

The persistent rise of Fake News in the country is becoming uncontrollable due to the platform it thrives the most, social media, which could be misleading and manipulative. To curb this menace, the agency created FakeHits, a set of arresting and thoughtful materials for The Guardian to depict how negative spreading fake news can be.

Credits
Brand: The Guardian
Campaign: FakeHits
Advertising Agency: Adeptus Advertising, Lagos, Nigeria
Creative Director: Bamidele Ariyo
Art Director: Richard Mgbeokwii, Bamidele Ariyo
Copy Writer: Olushola Oladimeji, Naomi Oni, Tolulope Alawode, Babatunde Alaran