Trabant 601: Pure driving

The Trabant 601 is a classic from former Eastern Germany. 25 years after the last one was shipped, the “Trabi” is back. For a fictional re-launch of 601 pieces of the 601, this campaign that looks at the many weaknesses of the car in an ironic way, was launched.

Trabant 601: Pure driving

Trabant 601: Pure driving

Trabant 601: Pure driving

Trabant 601: Pure driving

Trabant 601: Pure driving

Trabant 601: Pure driving

Brand: Trabant
Advertising Agency:Institute of Design, Düsseldorf, Germany
Creative Director:Kaj-Thorbjörn Gebhardt
Art Director:Kaj-Thorbjörn Gebhardt
Copywriter:Kaj-Thorbjörn Gebhardt
Illustrator:Kaj-Thorbjörn Gebhardt
3d:Humster 3D
Instructor:Jochen Smidt


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