A new global campaign “Unadvertise” by The Small Luxury Hotels of the World (SLH) to differentiate its offerings from traditional hotel chains.
The concept “lauds the fact that SLH guests are too intelligent to succumb to generic tourism advertising showcasing infinity pools and staged imagery of people having fun,” the group stated. “Instead the advertisements celebrate the fact that independently-minded people can’t be convinced what to do through advertising and PR and reminds them that an SLH hotel is a refreshingly original, and individual, choice.”
Brand: The Small Luxury Hotels of the World
Advertising Agency: McCann Bristol