The meals those include octopus have a frightening reputation because of its terrifying appearance. This ad campaign is aiming to remove that perception. Main idea is, realistic image of the meals based on the freshness of the product.
Campaign: Don’t be afraid! Just fresh.
Advertised brand: Vantuz Restaurant
Advert title(s): Don’t be afraid! Just Fresh.
Advertising Agency: Caka/Workshop, Izmir, Turkey
Agency website: http://www.cakaworkshop.com/
Sr. Art Director: Semih Talha Türk
Jr. Art Director: Gözde Özeker
Published/Released: March, 2016