Volkswagen Amarok V6 print campaign ‘Reactions’

The new campaign for Volkswagen Amarok V6. The campaign consists of 4 executions where we can feel in the body itself, the sensation of an immediate reaction to a specific situation.

Tony Waissmann, CCO of the agency commented, “It´s a campaign that I love because its one of those jobs that causes a great body identification with what we are seeing. It shows the immediate reaction that the Amarok V6 has. When we see the executions, we all know what they are talking about, because we go through those situations, because we know what it feels like, and because we know mainly how we react and how fast we are. With typical real-life situations, I think we can clearly tell the benefit of our product ”

Karina Aiello, CEO of Geometry, added, “It’s a brand we know a lot, it’s always a pleasure to work together and that’s why we have jobs we really want to show. We are proud of the work we have been generating together and we hope there are many more.”

Credits
Agency: Geometry Argentina
CEO: Karina Aiello
CCO: Tony Waissmann
DGC: Claudio Giovanelli Zaia
DC: María Luján Donaire / Hernán Damilano
Editor: Paula Carboni
Art Direction: Santiago Castro
General Account Director: Georgina Roccatagliata
Producer: Rolando Lambert
Photo Studio: Wallace
Photographer: Eduardo Wallace
Responsible for Client: Nicolás Matavos / Máximo Miguens / Gonzalo Fernández Funes

Tags:
Print advertising, Creative Print Ads, Print campaign, Creative Advert, Volkswagen Amarok V6