Volkswagen: Total Mess, There are some places in the world where driving is really complicated

There are some places in the world where driving is really complicated. No traffic lights, no signs, no pedestrian crossings, a total mess. Luckily Volkswagen has a different driver assistance feature for these situations, and they show them all in Volkswagen: Total Mess ads.

Volkswagen Argentina wanted to bring forward all the technological features that the brand and its models are offering. But sometimes, most of the times, innovation in features it´s shown individually and in very futuristic and not down to earth way. Argentinian audience needs to be defied and they needed to find a human way of making the target pay attention to us. They did that by showing a situation anyone with a car can be related to. Our thinking was that when you are driving many features are involved that´s why they decided to portrait a chaotic traffic situation where they can show most of the driver’s assistance features.

Credits
Advertised brand: Volkswagen
Advert title(s): Total Mess (Bolivia – India – Nigeria)
Advertising Agency: DDB, Buenos Aires, Argentina
Executive Creative Director: Adrián Piattoni – Facundo Varela
Creative Director: Juan Mesz – Fernando Zagales
Art Director: Matias Irigoytia
Copywriter: Nicolás Cortese

Additional credits:
Retouch: Dante Rodriguez
Head of Production: Norberto Bodello (300 Dpi)
Advertiser Supervisor: Ralph Beckmann (Volkswagen)
Producer: Dante Rodriguez (300 Dpi)
Group Account Director: Pablo Grignani (DDB Argentina)
Account Director: Catalina Aumann (DDB Argentina)
Production Company: 300 Dpi, Buenos Aires

Tags:
Print advertising, Creative Print Ads, Print campaign, Creative Advert, DDB Argentina, Volkswagen Total Mess, Buenos Aires, Bolivia, India, Nigeria, Driver Assistance feature