Volvo: Plastic Car, brand aims for at least 25% recycled plastic in cars by 2025

Volvo Plastic Car, Tactical outdoor poster to highlight Volvos increasing use of recycled plastics in its cars.

Volvo Cars’ ambition that at least 25% of all plastics in cars launched after 2025 will be made from recycled material. It’s the most progressive statement around the use of recycled plastic by any premium automotive manufacturer, and is another step in our sustainability journey.

“Volvo is continually seeking new ways to reduce our environmental impact across the board. We are demonstrating our intention by building a demo version of the XC60 T8 plug-in hybrid, which made its debut at the Ocean Summit, at the Volvo Ocean Race Gothenburg Stopover. The race’s focus on sustainability is in partnership with the United Nations Environment’s Clean Seas campaign, which asks individuals, governments and business to ‘Turn the Tide on Plastic’.

This specially-built version of the XC60 looks almost identical to the existing model, but has had over 60 kilos of its plastic parts replaced with parts made of recycled materials.

Some of the 170 recycled plastic parts include the tunnel console that runs down the centre of the front seats, made from renewable fibres and plastics from discarded fishing nets and maritime ropes.

The seats are sewn from two different kinds of textiles, both of which are made from recycled plastic bottles. The vacuum reservoir under the bonnet, which helps to regulate the turbo engine pressure, is made of recycled fabrics from airbags. The plastic coating is taken from the fabric left over when airbags are cut out. It’s then broken down and reconstituted to make hard plastic.
The hood absorber that sits under the bonnet and helps to absorb sound, is made from used Volvo car seats. The plastic foam inside the seats is taken, processed and formed into a sound absorber layer.”

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Credits
Brand: Volvo
Campaign: Volvos Are Rubbish
Advertising Agency:Grey, London, United Kingdom
Creative Chairman:Adrian Rossi
Creative Director:Joseph Ernst
Creative:John Gibson, Sam Haynes
Agency Producer:Glen Mcleod
Production Company:Wren Agency
Business Director:Tim Rogowski
Account Director:Max Arkell
Photographer:Felicity McCabe

Tags:
Print, Automotive, Volvo, Volvos Are Rubbish, Volvo Plastic Car, Outdoor, poster, OOH Advertising, Creative Print Ads, Print Advertising, Volvo XC60