Volvo V40 the first with external airbags for pedestrians protection

The Volvo V40 Pedestrian Protection System (PPS) with airbags is a system which, in certain frontal collisions, contributes to mitigating a pedestrian’s impact with the car.
It Has been rewarded with the 2013 Global NCAP Innovation Award

Know more about Volvo V40

Pedestrian Protection System

Credits:
Brand: Volvo Cars
Advertising Agency: McCann, Tel Aviv Israel
Chief Creative Director: Nadav Pressman
Creative Director: Dror Nachumi
Art Director: Gal Porat
Copywriter: Dror Nachumi
Photographer: Ilan Bashor