Volvo V40 the first with external airbags for pedestrians protection

The Volvo V40 Pedestrian Protection System (PPS) with airbags is a system which, in certain frontal collisions, contributes to mitigating a pedestrian’s impact with the car.
It Has been rewarded with the 2013 Global NCAP Innovation Award

Volvo V40 the first with external airbags for pedestrians protection

Know more about Volvo V40

Pedestrian Protection System

Credits:
Brand: Volvo Cars
Advertising Agency: McCann, Tel Aviv Israel
Chief Creative Director: Nadav Pressman
Creative Director: Dror Nachumi
Art Director: Gal Porat
Copywriter: Dror Nachumi
Photographer: Ilan Bashor


Leave a Comment

Your email address will not be published. Required fields are marked *

2 × two =