VOO Telecom launches modern art that turn out to be real screenshots of crappy video calls

We’ve all been there: Video calls went wrong because of a slow internet connection. Although, when you come to look at it, there might be some aesthetic value to these video calls, it’s mostly an awful and inefficient experience. To promote its fastest internet, Belgium’s biggest Telco challenger VOO created posters that look like modern art, at first sight – Video Call Art. But… turn out to be real screenshots of failed video calls because of slow internet. All this to highlight the fact that VOO Telecom offers an internet that is up to 4 times faster than the competition.

These VOO Video Call Art posters are featured as ‘modern art’ posters at the KIKK Festival this week. KIKK is one of Belgium’s most famous modern & digital art festivals. So, visitors of the festival will be slightly misled when thinking that what they see, is modern art, to find out after reading a subtle line of copy that these are enlarged real screenshots of video calls with a lagging internet.

It’s cool when it’s modern art. It sucks when it’s a video call.
Switch to the fastest internet of VOO.

Credits
Client: VOO Telecom
Campaign: Video Call Art
Contacts: Christophe Segaert, Delphine Lenel, Jacques Ohn, Jessica Demeer Agency: Happiness, an FCB alliance
CCO: Geoffrey Hantson
CD: Katrien Bottez
CD: Philippe Fass
Concept Provider: Roxane Schneider
Concept Provider: Pieter Claeys
Group account director: Pascal Kemajou
Account Director: Mattias Vermeire
Design: Dries Lauwers
Print Production: Pascal Delfosse

Tags:
VOO Telecom, Video Call Art, FCB Global, Print advertising, Creative Print Ads, Print campaign, Creative Advert