Every day, a pedestrian gets seriously injured or killed in the Western Cape. In most cases, speed is the cause. So Y&R South Africa created posters showing a foot on a pedal, with a vulnerable-looking character beneath it. Implying that the simple act of pushing down the accelerator can have deadly consequences.
Client: Western Cape Government
Advertising Agency: Y&R, South Africa
Chief Creative Officer: Graham Lang
Art Directors: Gareth Cohen, David Mabotja
Photographer: Gavin Goodman
Art Buyer: Ashleigh Hamilton