Write for Rights campaign by Amnesty International

Amnesty International once again reminds people that the pen is mightier than the sword, as it marks International Human Rights Day with the Write for Rights campaign.

Every year, Amnesty supporters send letters to convince government officials around the globe to end human rights abuses like imprisoning people for expressing their opinion or the use of torture. As part of a campaign to support this year’s writing marathon within French Canada, Cossette created posters that aim to communicate that these letters have an impact on both individuals and governments, alongside messages such as “write to be heard,” “write to rewrite the law,” and “write to overthrow power.”

Credits
Campaign: Write for Rights campaign
Advertiser: Amnesty International
Advertising Agency: Cossette, Montréal, Canada
Category: Public Interest Campaigns
Medium: Print Advertisement
Illustration: Sébastien Thibault, Anna Goodson
Creatives: Barbara Jacques, Anne-Claude Chénier, Geneviève Duquette, Alex Jutras, Dorian Coureau, François-Julien Rainville, Thibaut Delelis