3d animation – Campaigns of the World

KNGF Geleidehonden: The World of Rose

YWwV268TPqrxQUV5 — Wed, 13 Jan 2021 07:56:35 +0000

KNGF Geleidehonden, the Royal Dutch Guide Dog Foundation, is mainly known for helping visually-impaired people. But there are people with other disabilities whose lives can benefit from a professionally-trained dog, which is why the new brand strategy was developed: ‘KNGF opens worlds’.

This led to a new campaign, including a series of films showing the positive impact of a guide dog on the lives of people with a physical disability or specific conditions, such as PTSS.

In the first film, we open the world of Rose, who uses a wheelchair. The story shows how dynamics between a husband and wife can change when one has to deal with a disability. And how an assistance dog can be of help.

KNGF presents: The world of Rose from Colorbleed Studios on Vimeo.

The films are animated stories. A carefully-considered choice is designed to get the viewer as engaged as possible with the main character’s world. A world that’s different from most people’s daily reality. The film is part of a series that will be released in early 2021.

Jakko Achterberg, Creative Partner Selmore: “Over the upcoming period, we will continue to open new worlds together with KNGF Geleidehonden. By using animation, we make those worlds visible and tangible.”

The films are being created in collaboration with 3D-animation studio Colorbleed. Tom Hankins, owner/art director, Colorbleed: “It was important for us to emphasize the human aspect in the films. We managed to do so by focussing on the natural mimics in character animation and the sympathy in the faces. This, along with the hand-crafted style and guiding vocal music, ensure the films have a big impact on the viewer.”

SoundCircus was in charge of sound, while Dutch band HAEVN provided the music, writing the song `Finding Our Way’ especially for this first film.

Credits
Client: KNGF Geleidehonden (The Royal Dutch Guide Dog Foundation)
Campaign: KNGF opens worlds
Creative directors: Jakko Achterberg, Niels Westra
Creatives: Sam De Greef, Sanne Lemmen
Producer: Hanneke Kampschreur
Animation studio: Colorbleed
Music: HAEVN (Jorrit Kleijnen, Marijn van der Meer) 
Sound: Soundcircus

Fanta: The Snack Saga | A testament to the power of gamification

YWwV268TPqrxQUV5 — Fri, 24 Jul 2020 06:47:32 +0000

The Coca-Cola Company has held its own for more than a century. Fanta, one of the brand’s popular beverages, is 80-years-old. However, its renown has only increased with time. Currently, the Coca-Cola Company markets Fanta as its most “fun” product. Everything from Fanta’s packaging to its marketing reaffirms the same. But, how exactly does Fanta manage to do so? Well, the brand’s recent innovation in the advertising sector spells it out for us. Titled The Snack Saga, Fanta’s latest digital campaign is different from traditional ads. It uses gamification to drive its message across.

Briefly put, Fanta partnered with Ogilvy and Gameloft to create a unique platform game. Essentially, it is a blend of 3D animation and voice-controlled gameplay and fosters a completely immersive experience. Within 2 weeks of the game’s launch, it has acquired 464k unique players. The numbers are only getting bigger with each passing day.

All in all, by embracing the “fun-loving” nature of its target audience, Fanta won the hearts of young Brazilians. So, the takeaway here is that knowing your customers always pays off!

The Snack Saga by Fanta

Mercedes-Benz A-Class campaign – The new A-Class. Just like you

YWwV268TPqrxQUV5 — Tue, 27 Nov 2018 07:14:46 +0000

Marking the launch of the new A-class and continuing partnership with TIDAL, Mercedes-Benz A-Class is excited to launch the new ad campaign featuring TIDAL artist-owner and global superstar Nicki Minaj. The international campaign is around the claim – The new A-Class.

About TIDAL
TIDAL is a global, experiential, entertainment platform built for fans, directly from artists around the world. TIDAL members enjoy exclusively curated content that directly connects artists with their fans in multiple ways. The service offers high-fidelity, CD sound quality music, high-resolution video, an opportunity to discover new artists via TIDAL Rising and unique experiences via TIDAL X. TIDAL is available in more than 52 countries, with more a 50 million song catalogue and more than 213,000 high-quality videos. For more information, please visit:

Credits-
Brand: Mercedes-Benz
Product: Mercedes-Benz A-Class
Campaign: The new A-Class. Just like you | Mercedes-Benz Just like you
Agency: Antoni
Managing Director – Sven Dörrenbächer, Matthias Schmidt, Jörg Schultheis
Executive Creative Director – Tilman Gossner, Veit Moeller
Creative Director – Alice Bottaro
Art Director – Yann Fischels, Daniel Righi, Sebastian Sattler, Wolfang Warzilek
Copywriter – Erick Barrios, André Santa Cruz
Digital – Ron Engelbert, Juliane Krause-Akelbein
Product Content & CRM – Sven Rumpf
Producer – Mark Rota
Art Buying – Marjorie Jorrot
Client Service Director – Wiebke Hellerung, Arne Cornelsen
Account Director (ATL) – Sophie Hansen
Account Director (Product Content) – Franziska Köhler
Account Manager (CRM) – Jari Heistermann
Jr. Account Manager (ATL) – Yvonne Mielke

Production Company – Tempomedia/Smuggler
Director – Brian Beletic
Photographer – Tom Craig

Editor – Sam Ostrove
Postproduction (Film) – NHB Berlin
Postproduction (Stills) – Recom
Sound – Wenke Kleine-Benne (NHB)
Music – Budde Music / Seth Olinsky
CG – Mackevision
Grading – MPC

Tags:
Nicki Minaj, NHB Berlin, Recom, Mackevision, VFX, CGI, 3D Animation, Tempomedia, Antoni, Mercedes-Benz, Mercedes Just like you, TIDAL, Mercedes-Benz A-Class, Mercedes Commercial, Mercedes-Benz Just like you

HONDA “The Dreamer” – Commercial for the 2016 Honda Civic

YWwV268TPqrxQUV5 — Tue, 14 Jun 2016 06:04:32 +0000

Roof Studio Collaborates with RPA to create this magical and whimsical commercial for the 2016 Honda Civic.
Watch this insightful Breakdown for the CGI & VFX TV spot created by the talented team at Roof Studio! Honda’s ‘Dreamer’ Is an Acid-Level Romp Inside an Auto Designer’s Mind.

Making of Honda The Dreamer
Roof Studio boutique production house in NYC designs for Honda Civic 2016 the dreamer commercial with 3d and cgi animation and broadcast design in New York City.

Credits
Agency: RPA
Client: Honda
Creative Directors: Guto Terni,Sam Mason,Vinicius Costa
Executive Producer: Crystal Campbell
Producer: Ryan Mack
Assistant Producer: Amanda Penney
Director of Photography: Bill Pope
Technical Lead Director: Aaron Baker
Design: Fred Palacio,Eric Pautz,Guto Terni,Vinicius Costa,Sam Mason
Additional Concept Design: Painting Practice, Michal Lisowski
Storyboards: Eric Pautz,David Zung,Fred Palacio
Modeling: Todd Danielle,Anthony Patti,Gustavo Groppo,Vinicius Costa,Guto Terni,Sam Mason,Daniel P. Teixeira,Fred Palacio,Rafael Ghencev,Juliano dos Santos Araújo,Fellipe Beckman