3M – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Wed, 10 May 2023 13:48:13 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png 3M – Campaigns of the World https://campaignsoftheworld.com 32 32 Post-it: Brand think loud and proud. We are “Stronger Together” https://campaignsoftheworld.com/ooh-campaigns/post-it-stronger-together/ Tue, 28 Jul 2020 06:15:34 +0000 https://campaignsoftheworld.com/?p=20059 As corporate sponsors of the 2020 Twin Cities Pride Festival, 3M tapped BBDO Minneapolis early in the year to create an activation for Post-it Brand. But then plans shifted. Then shifted again. First for COVID-19. Then for George Floyd.

So, they put out a message of unity to be shared with their community. Using 7,500 Post-it® Super Sticky Notes, they created a simple rainbow mural on a black Post-it® Super Sticky Note background reading “Stronger Together.” The mural was placed on a wall outside of famed music venue First Avenue; first made famous by Purple Rain, and now home to a newly minted star in honor of George Floyd.

Credits
Brand: Post-it
Advertising Agency: BBDO, Minneapolis, USA
Executive Creative Director: Tim Mattimore
Creative Director: Nathalia Resende
Design Director: Ian McAllister
Copywriter: Joanna Stubbins
Creative Technologist: Justin Mueller
Planning Director: Jessica Teigen
Account Executive: Nora Kubiaczyk
Production Company: Street Factory Media
Director: Mike Jones
Executive Producer: Greta Omann
Editorial: Drive Thru
Editor: Braden Doucette
Finish: Drive Thru
Color: Braden Doucette
Marketing Director: Heather Green, Global Business Director
Brand Manager: Addriennne Hovland, Global Portfolio Leader
Associate Brand Manager: Morris Goodwin, Michelle Seywerd

Tags:
Pride, 3M, Post-it Stronger Together, Outdoor Campaign, On ground Activation, Twin Cities Pride Festival, LGBT, LGBTQ+ Community

]]> 3M Post-it notes – A digital campaign that makes banner ads likeable https://campaignsoftheworld.com/digital-campaigns/3m-post-it-notes-retargeted-banner-ads/ Wed, 06 Jun 2018 06:33:33 +0000 https://campaignsoftheworld.com/?p=13492 Nowadays, it is a rare occurrence to find a website without a bunch of irritating banner ads. It is no secret that such advertisements hamper the overall website viewing experience. So, it might come as a relief to internet users that 3M has come up with an innovative way to not only free the user from the menace that banner ads are​, but to also turn them into something useful — Post-it notes digital campaign.

3M Post-it notes retargeted banner ads

The technology behind the banner ads and 3M’s invention in inherently the same, but the execution is what makes all the difference. 3M also gives its users the ability to customise​ their usage of the technology i.e. by creating, managing, and deleting stickers according to each user’s convenience.

In our opinion, the biggest reason for this campaign success is its power of creating a sense of familiarity with the target audience. Furthermore, in a world where people forget 40% of what they learn in 20 minutes, online post-its are more of a necessity, than a privilege.

CREDITS
Client: 3M
Brand: Post It notes
Advertising Agency: Proximity Russia
Marketing Supervisor: Sergey Smolentsev
Marketing Coordinator: Yulia Smirnova
Creative Director: Andrew Kontra
Senior Copywriters: Polina Zabrodskaya, Anna Migaleva
Senior Art Director: Fernando Muto
Business Development Director: Mikhail Vdovin
Digital Director: Alexander Makarovsky
Senior Account Manager: Polina Zvereva
Digital Production House: Indee Interactive
Producer: Alexey Zinchenko
UI Designer: Egor Bernikov
Coders: Arina Vernidub, Andrey Zakurdaev, Oleg Nikanorov

This Ad campaign is about:
Proximity, Russia, 3M, Post-it notes, Technology, Digital Campaign, Digital Innovation, Retargeted banner ads

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