7Up – Wall Of Music | #FeelsGoodToBeYou

COTW — Sat, 20 Aug 2022 06:18:30 +0000

7Up Wall Of Music – There are sounds that are imprinted in our memory. The sounds of laughter, our neighborhood, and even bullets and the walls that witnessed them! Watch how 7UP inspired people to look at these walls a little differently! – #feelsgoodtobeyou

The Lebanese civil war was a multifaceted conflict that lasted for 15 years and affected 4 million people. It ended in 1990, but the past sounds of fear and violence live on. In Lebanon, bullet holes are everywhere. In every city, in every village. They are a constant reminder of how it feels to be at war. Objective 7UP wanted to use the same bullet holes to remind people how it feels to be at peace. Idea We transformed bullet holes on a war-torn wall into musical notes to create the 7UP Wall of Music.

The film was viewed more than 1.5 million times. Lebanon’s population is 4 million. • Featured in over 250 online and mass media channels. • Made 3.6 million impressions worth over USD222,000. • 46% increase in positive word-of-mouth. • 97% positive sentiment across all mentions. • 65% increase in brand buzz. • 47% increase in positive reputation. • The Municipality of Beirut decided to move the Wall of Music to the National War Museum to preserve the sound of peace. Sources: BrandIndex, Asda’a Burson-Marsteller report, Facebook & YouTube analytics.

In collaboration with technical engineers, a well-known local musician and the Municipality of Beirut, we transformed seven bullet holes on a war-torn wall into seven musical notes and created the 7UP Wall of Music. Each bullet hole was fitted with a precision motion sensor linked to one of the notes of the joyful 7UP tune. And when people triggered the sensor, a note was played. To amplify the impact of the Wall of Music, we captured people interacting with the wall and their reactions on camera and shared the film on social media.

Credits
Brand: 7-up
Campaign: Wall Of Music
Agency: Impact BBDO, Dubai

National Parents’ Day – A tribute to global Brands by Sudeep Gandhi (Visual Artist)

COTW — Mon, 24 Jul 2017 08:13:03 +0000

National Parents’ Day honors all parents on the fourth Sunday in July. Parents play a vital role in the lives of children. From the day we are born, parents are our protectors, teachers, providers and role models. As families, they are the core of our communities. On National Parents’ Day, we honor all parents do every day to raise up their children in a world that is constantly changing and challenging.
Similarly, there are thousands of brands who are nurtured by their Parent companies. In the Artworks few of the brands are wishing their respective parent companies “Happy Parents’ Day” by holding a huge greeting card, personifying emotions and respect these brands have towards them.

“We are always surrounded with the Brands. Most of us have a liking towards a particular brand. Being an advertising and design professional I got an opportunity to learn in detail about terms like Parent Companies, Brands, Products, Services. I have always been fascinated towards the history and development of the Brands.

Today on National Parents’ Day, I would like to take this opportunity to wish a very Happy Parents’ Day to the Parent Companies who have been upbringing the brands and being a part of our day to day lives. I owe my greetings and gratitude to these Parent Companies and all the brands associated with it.” – Sudeep Gandhi (Artist)

Disclaimer:
This project is a Proactive Campaign designed with no other intention but to convey my greetings and gratitude to these Parent Companies and all the brands associated with it.

Credits:
Mondelez International & brands associated with them.
Nestle & brands associated with them.
Procter & Gamble & brands associated with them.
PepsiCo & brands associated with them.
Unilever & brands associated with them.

Concept & Design by-
Sudeep Gandhi
Visual Designer & Calligraphist.

Ad related to:
Mondelez International, Nestle, Procter & Gamble, PepsiCo, Unilever, Visual Designer, Calligraphist, Happy Parents Day, Proactive Campaign, National Parents’ Day, Print Ads, Creative Print campaign, Creative advertisements, Creative design ideas, Creative Print Ads, Print Ads, Print Adverts, Aquafina, Cheetos, Lays, Tropicana, 7up, Quaker, Tide, Vicks, Gillette, Olay, Oral-B, Pantene, Head & Shoulders, Pringles Ad, Old Spice ad, Kit Kat ad, Nescafe ad, Maggi Ad, Nestea ad, Polo ad, Cadbury ad, Parents’ Day Greeting

7up – Campaigns of the World

7Up – Wall Of Music | #FeelsGoodToBeYou

7Up Wall Of Music – There are sounds that are imprinted in our memory. The sounds of laughter, our neighborhood, and even bullets and the walls that witnessed them! Watch how 7UP inspired people to look at these walls a little differently! – #feelsgoodtobeyou

National Parents’ Day – A tribute to global Brands by Sudeep Gandhi (Visual Artist)