1 in 7 kids experiences some form of abuse by their parents worldwide. They often find it difficult to get any help. But not anymore!
Introducing The Rescue Code – CodeAFK505

Lifology, in association with Sarvamangala, has launched a secret code with the aim to save thousands of children from domestic violence.

Credits
Advertising Agency: ^atom network, Mumbai, India
Campaign: The Rescue Code

Tag: Domestic violence

Courage to Question – Trailer

Chief Kachindamoto

Worldwide, more than 700 million girls alive today were married before their eighteenth birthday (UNICEF). Child marriage has devastating impacts on the realization of the rights of the child, from her right to an adequate education, to her right to sexual and reproductive health. Chief Theresa Kachindamoto has annulled 3,500 child marriages in the central region of Malawi and has helped girls to complete their education, often by subsidizing their schooling. Working with UN Women, the government, civil society and traditional leaders, Chief Kachindamoto contributed to the February 2017 adoption of a constitutional amendment raising the minimum age of marriage from 15 to 18 years. These achievements are against all odds—as the first woman leader in her village and in a village where child marriage is deeply embedded in cultural practice, Chief Kachindamoto’s fight for cultural change has required determination, leadership and persistence.

After meeting a girl who was forced to marry at 13, the Chief knew it was time for change.

Lydia Cacho

Women human rights defender, author and journalist, Lydia Cacho, has dedicated her career to investigating and exposing human trafficking, sexual violence and impunity. Through her shelter, El Centro Integral de Atención a las Mujeres, Cacho provides a safe space for survivors of trafficking, domestic violence and other forms of abuse and exploitation to access health, legal and other support services. Cacho’s work for human dignity and equality has been fraught with challenges—she has been raped, assaulted, harassed, kidnapped and received death threats. Yet, Cacho refuses to be silenced.

Asha Kowtal

At least 250 million people worldwide face discrimination on the basis of caste and systems of inherited status. Dalit women and girls sit at the bottom of the caste, color and gender hierarchies—they are systematically denied opportunities and enjoyment of basic human rights from access to adequate food, education and labor to the denial of their human dignity. As the General Secretary of the All India Dalit Women’s Rights Platform, Asha Kowtal leads the fight against oppression of Dalit women and girls. In the face of resistance, Kowtal continues to give voice to Dalit women and their aspiration for equality.

Alice Marie Johnson

More than 700,000 women and girls are imprisoned globally—a number that has more than doubled since 2000. For many women, the path to prison stems from inequality, including a lack of economic opportunities, and their struggle to escape violence and abuse. Alice Johnson was a non-violent offender who was sentenced to life imprisonment. Throughout her prison sentence, she advocated for criminal justice reform, including for women’s access to ICT education and vocational training. Since she was granted clemency in June 2018, she has continued to raise awareness of the situation of women in prison systems. Johnson’s fight for freedom has helped to raise the voices of incarcerated women around the world.

Credits
Director: Megan Sullivan
Producer : Thea Hardy
Director Photography VR: Jenn Duong
Director Photography Traditional: Eve Cohen
Drone Operator & Sound : Danielle de Leon
Photographer : Jane Hahn
Post Production : Therapy Studios
Editor: Shannon Albrink
Post Producer : Margaret Ward
Production company: Novus Select
UN Women
Vital Voices
Supported by Google

Tags:
UN Women, Google, Alice Marie Johnson, Asha Kowtal, Lydia Cacho, Chief Kachindamoto, Inequality, Violence, Abuse, Gender Equality, Courage to Question, Women’s Rights Activists, Virtual Reality

Robi Axiata Limited, Bangladeshi leading 4.5G telecom service provider, launched Ichchedana, a first-of-its-kind mobile based safety service, designed exclusively for women. It’s a small step to give women the confidence to step out fearlessly and live their dreams with a trusted solution at hand.

Tags:
Women safety, Violence, Bangladesh, Sexual Harassment, Abuse, Robi Axiata Limited, The Last Bus, Tv Ad, Best TVC, Awwareness Campaign

The campaign named Girls of Paradise which was done by McCann Paris lead people to empathize with the victims of violence and lead to the landmark decision by the French Assembly in 2016. This was the first national law that was meant to penalize the clients of prostitution.

What is the reality of prostitution?

Women in prostitution everyday face the violence of various kinds from pimps or even clients. Hundreds of cases of extreme violence leading to the murder of prostitutes are registered every week.

What is the reason?

Prostitutes, in most countries, do not have any legal rights. They live like ghost citizens. There are no laws that ensure their protection which leads

What is McCann’s campaign on Girls of Paradise about?

The campaign called Girls of Paradise was revolutionary in spreading awareness about the violence that is perpetrated against prostitutes. They end up becoming prostitutes of both parties ­ the selling as well as the buying. Therefore, this campaign made profiles of all the dead prostitutes and when potential buyers tried to contact them, they were told about the horrific stories of violence that they went through before they were murdered. This arose great empathy amongst people and lead to the landmark judgment which made buying prostitutes illegal. Thus, trying to safeguard their rights to some extent.

What more can be done?

Of course, this is not the end and the world needs to understand the problems faced by prostitutes and make the laws stronger to empower them. This campaign is just a first step towards safeguarding them!

We all need to join hands and work together to end the violence against prostitutes!

Credits
Industry: Charities, Foundations, Volunteers
Media: Digital, Interactive & Mobile, Case study
Market: France
Agency: McCann Paris
Executive Creative Director: Riccardo Fregoso, Julien Chiapolini
Art Director: Christophe Rambaux
Copywriter: Gilles Ollier
Production: Medialab Technology Paris
Producer: Isabelle Créchet