Just look around: in Milan, as in most of Italy, almost every statue is dedicated to a male figure. And yet, history is full of women who deserve their monument. Terre des Hommes brings out a new perspective, literally: 3 installations, three special billboards placed in 3 squares in Milan that allow the viewer – thanks to perspective – to visually “replace” the current status with a female alternative.

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Credits
Advertiser: Terre des hommes
Campaign: #AStatueForTheGirls
Advertising Agency: ACNE, Milan, Italy

On the 7th of July the World Chocolate Day is celebrated and in IKEA they did not want to miss this opportunity to promote their black chocolate ‘CHOKLAD MÖRK’. So the Creative Hub of the Swedish brand went to work with the design studio ACNE to create these beautiful ads in which some of their furniture appear disguised as if they were real chocolate tablets. In fact, the execution is so good that if you do not pay attention to it, at a first glance they put it on you without any problem.

Each of the ads highlights an IKEA product whose color is similar to that of cocoa and its shape is similar to that of the ounces of the tablet. In this way, we can see in these graphs the RUNNEN brown dyed platform, the MALM chest of drawers, the VIGDIS cushion covers and the BESTA cabinet. In addition, each of the pieces includes a nice text that serves to close the announcement.

For example, in the case of the BESTA closet, the copy says that “Some chocolates are for eating. Others are to store your things. We have both. ”

Credits-
Client: Ikea
Agency: ACNE
Executive Creative Director: Johan Bello
Creative Director, Ikea Creative Hub: Morten Kjaer
Senior Art Director: Tiago Pinho
Art Director: Isaac Bonnier, Mirian Tsujita
Copywriter: Joel Lindblad
Photographer: Anders Kylberg
Project Manager: Lovisa Friman Bendz
Assignment Leader, Ikea Creative Hub: Louice Alvarsson
Content Leader, Marketing Communication: Jovana Basrak Keric

This Creative Print Advertising is about:
Ikea Creative Hub, IKEA CHOKLAD MÖRK, World Chocolate Day, BESTÅ, Furniture, ACNE, Print Ad, Creative Ads, Chocolate Day

As detailed in the promo created by ACNE, Sweden, Max Burgers gave its two cents to both the tech giants by making a Twitter post. The brand suggested not to fight over where the cheese in a burger should be, and to instead shift the public eye to environmental concerns. With the aid of the Twitter post, Max Burgers invited people to try their Green Emoji pack. The kit is currently available for download at the Apple App Store as well as the Google Play Store.

We feel that the Green Emojis campaign by Max Burgers coalesces a simple idea and a tidy execution. The overwhelming response by the public speaks for itself!

Client: Max Burgers
Campaign: Green Emojis
Agency: ACNE, Sweden
Country: Sweden

This Article is about:
Digital, Sweden, Food, Max Burgers, Acne, Green Emojis, Digital Campaign, Social Media