The brand also wants to eliminate the disappointment of discounted shopping for parents when they go berserk searching for the damn coupon. You never find it when you truly need it, isn’t it? So, Serta launched a brilliant Mother’s Day promotional offer that it called “Your Baby is Your Coupon” sale. Now, all that the parents had to do was bring their babies to a participating retailer and the babies’ mere presence got them a discount or a gift worth up to $300! Not bad at all! And that was not all. Serta gifted new Serta mattresses to moms who delivered a new baby and posted about the good news on Mother’s Day 2019.

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#SertaComfortable

Tags:
Film, United States, Leo Burnett, Mother’s Day, Serta mattress, crib mattress, Your Baby Is Your Coupon Sale, Happy Mother’s Day, Best Mother’s Day Ads, Ad Campaigns, Best Tv Commercials , Inspiring Short Films, Best Commercial Ads, Best TV Ads

The film with a healing touch released by Honourable Home Minister Shri. Rajnath Singh.

“Vaadi-e-Kashmir”, a short film on Kashmir, a CSR initiative of KENT RO, dedicated to Kashmir on behalf of the Nation by Mr. Rajnath Singh, Home Minister and Ms. Hema Malini, Member of Parliament, along with Mr. Mahesh Gupta, Chairman-KENT RO Systems has been created by Law & Kenneth Saatchi & Saatchi.

While dedicating this film to the nation Home Minister Rajnath Singh added “Kashmiris are an important part of the development of this nation. We wish to ensure a promising future for the people of Jammu & Kashmir’

This film showcases the warmth, oneness and love that we share with Kashmir and its people, and also serves up the magical slice of Kashmir that we all celebrate. The film is on air from today.

It endeavours to knit the people of Kashmir with the rest of the country in an open hearted, warm and compassionate message of togetherness. It is a joyful celebration of a diverse country that we inhabit, Kashmir included! The film splendidly appreciates the mesmerising beauty of the valley of Kashmir and its people.

Commenting on the film Mr. Mahesh Gupta, Chairman – KENT RO said, “The film celebrates the beauty of Kashmir and its people, and celebrates the love and togetherness that we share as a nation. The vision of this short 6 minutes film is to ‘make our brothers and sisters in Kashmir feel that the rest of the country stands with them’ and also open many more doors to bring us closer to each other. It’s a simple film which carries a message of oneness, with Purity of Heart and Intent. Just like what KENT RO stands for, Purity. It is simple. It is not driven by any political or religious agenda. Instead, it is driven by humanity and the sense of family & togetherness. India is one big diverse family and Kashmir is an integral part of our lives. And we need to celebrate it.”

Ms. Hema Malini has been the curator of this film, working closely with Mr. Gupta, Mr. Kenneth and the team to ensure this message is captured and shared with the nation. Sharing her thoughts on this initiative she adds “Ye film mere ek bhartiye hone ke naate… hamare pyare Kashmir se judne… aur hamare Kashmiri bhaiyo behonon ke dil ko chhoone ka ek prayas hai…”
“As an Indian, this film is my attempt to reach out to Kashmir and touch the hearts of our brothers and sisters in the Valley.”

The film conceptualised by Praveen Kenneth, Chairman – Law & Kenneth Saatchi & Saatchi, showcases the unadulterated beauty of Kashmir and its people. Connecting everyone in the country, the viewers will undoubtedly be left spell bound. Praveen Kenneth adds “The task at hand, keeping in mind the current sensitivity of Kashmir was challenging. We met a myriad of people, both in Kashmir and outside, to find a starting point. We had to keep it simple.

Mr. Gupta and I believe, anything can be answered and any solution is possible if there is a genuine connection between people. It’s the first step, to establish any possibilities. And we as a nation when called upon, reach out very easily across the spectrum of caste/creed/differences. That’s the beauty of this nation. And this attempt is our small contribution to creating the platform to connect people.”

This 6 minutes short film, directed by the legendary film maker Pradeep Sarkar, is a scintillating way to build a bridge of hearts, between Kashmir and the rest of the country. Shot over a period of 2 weeks in Kashmir, Pradeep Sarkar has brought alive this “Paradise on Earth.” Narrating his experience of shooting this film, Pradeep Sarkar says: “Falling in love at the age of 62 years is possible… it happened to me when I went and met Kashmir! Though it was my first trip to Kashmir, it seemed like I knew the place… the warm and friendly people just make you feel at home instantly. In this film I tried to capture her beauty… but I want to go back to capture her beauty unawares – and also to know her a little better… Believe it, we all need to know her a little better!”

The film starts with an introduction by one of the most distinguished personalities in the country, Mr. Amitabh Bachchan. His powerful presence and message are enough to keep you hooked to the film. Also shot in the backdrop of the beautiful valley of Kashmir with its stunning mountains, greenery and shikara, the video is uniquely fascinating while the youth of the country proudly showcase the love and bond. Furthermore, the outstandingly captivating song sung by Shankar Mahadevan and composed by Shankar/Ehsaan/Loy with lyrics written by Gulzaar lifts the film and the message to a whole new level.

The film calls the viewer to log on to www.dilsekashmir.com, a platform that’s been created for the people across the nation to send a message of love to the people of Kashmir. It also showcases some amazing stories of the people in Kashmir, who have surmounted numerous challenges and stood tall. It is a must visit to see the State of Kashmir in a new light.

This truly is an attempt at bringing beautiful Kashmir into the collective consciousness of the Nation and opening many doors to build togetherness and connection across the nation.

Credits:
Curated: Hema Malini
Campaign: #DilSeKashmir
Concept: Praveen Kenneth
Agency – Law & Kenneth Saatchi & Saatchi
Lyrics: Gulzar
Music: Shankar/Ehsaan/Loy
Director: Pradeep Sarkar
Supported by: Mahesh Gupta (Chairman, Kent RO)
Special Thanks: Amitabh Bachchan

The video is related to:
Rajnath Singh, Home Minister of India, Vaadi-e-Kashmir, Kashmir, CSR initiative, KENT RO, Law & Kenneth Saatchi & Saatchi, beauty of Kashmir, love and togetherness, Hema Malini, India, #DilSeKashmir, Kent RO Systems, Kent RO Water Purifiers, Latest Digital Campaigns, Social Media Campaigns, Ad campaigns, Latest brand TVC, Healthcare, Best CSR campaigns, Best CSR digital campaigns, Best CSR social media campaigns, Dil Se Kashmir

Photo expeditions with children from a charity organization ‘FotoCh‘ that allows orphans and children with disabilities to master skills of the photography art together with and equally with their normal peers.

Master skills of the photography for children with disabilities | Breaking Point Case Study

They climbed to the mountains of Caucasus and went through ices of Lake Baikal. Amazing photographs we presented to the audience at the interactive exposition in a museum in the centre of Moscow where with the help of interactive installations visitors had the possibility to stand in the place of photographers and to try making the similar photos. We showed a documentary film about our heroes and proved to the society that there are no people with limited possibilities. There are people with unlimited talent.

Credits:
Client – Children And Youth Rehabilitation Center For Visual Arts ‘Fotoch’
Advertising Agency: E:Mg, Moscow, Russia
Partner At E:Mg Group: Creative&Strategy: Anton Melnikov
Chief Creative Officer: Maxim Kolyshev
Managing Director: Tatyana Tarmogina
Art Director: Lidia Veres
Copywriter: Lubov Esayan
Cameramen: Maxim Kolyshev, Grigoriy Bulkot
Chief Photographer: Andrey Kamenev
Operator: Dmitriy Khrustalev
Composer: Oleg Litvishko
Sound Producer: Eugeniy Pankratov
Film Editor: Serafim Salnikov
Client Service Director: Eugenia Raeva
Producer: Nadezhda Sokolova
PR Director: Ekaterina Anninskaya
SMM Manager: Alena Kvartnik
PR Agency: Dynamic Projects Group

Video Related to:
Photo expeditions, master skills of the photography, people with unlimited talent, unique photo expedition, young photographers, documentary film, Photography skills, Photography Talent, museum of Moscow, skills of the photography, Photography tips, interactive installations, FotoCh, Lake Baikal, lake baikal depth, Ice of Lake Baikal, ice desert, children with disabilities, Ad campaigns, World’s Deepest Lake, Advertising campaign, Digital photography, mountains of Caucasus

The assimilation of all the popular advertising campaigns from the 1960’s in the documentary has some very interesting features that are listed below:

1. Beetle was launched as a people’s car so their ad campaigns were aiming to show how everyone could relate to it and have it.

2. Beetle became a smart car to buy. It was easy to maintain so it attracted larger population.
3. The aim was to sell a Nazi car to Jew population so that advertisements were designed very carefully and creatively
.
4. Singing commercial by Dinah Shore highlighting the American pride a strategic step by the creative ad agencies of Chevrolet but Volkswagen did a more intelligent advertising.
5. “Don’t underestimate the public” was the motive behind all their advertising campaigns.
6. The simple ads with black and white photos of the car actually managed to stick out in a bigger way than other vulgar ads of that time.

7. There were simple messages like the small car is easy to push if you run out of gas with a photo of a man pushing the car.

In short, Volkswagen brought revolution in the advertising agencies by being more direct and simple in their advertising. Just by looking at the refreshing short documentary about Volkswagen ads, you can start looking at ads with a simple yet strong message.

Credits:
Agency: DDB
Directed by Joe Marcantonio – marcantonio.tv