COVID-19 Vaccine Education Initiative

Credits
Campaign: Back in the Game
Client: Ad Council, COVID Collaborative
Agency: Pereira O’Dell

While many have already started the vaccination process, there is currently a general lack of confidence. Overall, 40% of the U.S. public have expressed concerns, ranging from “skeptical” to “open but uncertain,” about getting vaccinated.

The It’s Up To You campaign encourages audiences to get the latest vaccine information—knowing that personal education is the first step in building vaccine confidence. It’s OK to have questions. We want to acknowledge Americans’ concerns, provide answers to their questions, and get us all on the road back to the moments and people we miss most.

To see common questions and get more vaccine information, visit our consumer site here: www.GetVaccineAnswers.org.

Credits
Campaign: It’s Up To You
Launch Partner: COVID Collaborative
Agency: NBC Universal, JOY Collective, iHeart Radio, Pereira O’Dell, Facebook Creative Shop, Group SJR

 
“Over the past year, we’ve seen America’s collective resilience. We’ve seen everyday people turn isolation into connection and strength into hope. We made our new Super Bowl Ad – “Bigger Picture” narrated by Rashida Jones – to champion those stories and honor the ordinary people of America doing extraordinary things.”

Recently, TBD and Ad Council joined their voices to address the problem of teen bullying. As part of the ‘Because of You’ campaign, the two created a digital film titled ‘A Message from the Future’. In essence, the campaign addressed the long-term effects of bullying. However, it also demonstrated the impact of inclusion, encouragement, and empathy.

As it begins, the film showcases teens listening to some recordings. However, the catch is that the recordings feature the future-selves of their friends. But, that’s not the moving aspect of this campaign. Instead, it is the relationship shared by the person in-frame and the viewer. The former happens to be a survivor of bullying. The latter is someone who helped the former in doing so. As the film progresses, it unravels the power of kindness. By the end, the teens watching the recording realise something profound. They understand how stepping up for someone can have an everlasting impact.

Simply put, the creators of this anti-bullying campaign adroitly handled the intricate subject matter. We appreciate their diligence and stand in support of bullying prevention.

Credits:
Ad Council

R/GA, the creative agency behind the campaign, brought it to life as a pro bono project. It spans various mediums including out-of-home digital advertising space and video. Furthermore, the campaign has gained the support of several big names. To name a few, we’ve got New York Times, Ally Financial, Vistar, Clear Channel, and more.

All in all, #OutThereForUs is a well-intentioned social campaign that hits home. We wholeheartedly support this initiative.

Tags:
Ad Council, Film, United States, Public Interest, COVID-19, Coronavirus, Pandemic, Digital Film, Out There For Us, Alicia Keys, Stay Home, Stay Safe, COVID-19 Ads