Created by SoCheers Infotech – a full-fledged marketing agency, the ad aims to showcase a day’s life of a soldier – an unsung hero by portraying his hardships & sacrifices.
India, October 23, 2017: On the occasion of Diwali; Enerzal – India’s leading balanced energy drink has launched its new campaign saluting Soldiers who even at this auspicious occasion are protecting our country at the border- A responsibility taken out of passion and love.

Conceptualized by SoCheers, #ResponsibilityIsAPrivilege – the 1 min 08 sec ad film showcases a day’s journey in the life of a soldier to salute their passion and sacrifices for the love of its country & people. In different scenes, we take a sneak peek in their life which has been unseen by many. Through a deep-relatable voice over, the video conveys a message that hard work has no caste & blood possesses no religion; it is the sweat & blood that make these soldiers passionately attentive at the border.

What the ad wants you to take away is though sweat seems like a salty water, it is the passion of the soldier which sums up as a responsibility taken for the love of the country and its people; Enerzal salutes these soldiers by whom our country is at freedom. The video ends by two soldiers energizing themselves through Enerzal in order to keep going on their journey.

Commenting on the campaign Mr. Anang Mohan Basu, Marketing Head, Enerzal states “Enerzal is an ideal Hydration choice for broader everyday moments that need a ‘pick me up’ when we sweat, whether it’s getting through a task at work or in between household chores. For this project we were searching for stories where the SWEAT is unnoticed, but plays a vital role in making our life better. Then we came up with this story where our soldiers sweat daily, and often are overlooked. To give them our mark of respect, we came with this story #ResponsibilityIsAPrivilege.”

Speaking about the same, Mehul Gupta, Co-founder & Films Head of SoCheers Infotech, added, “When the concept was first discussed with us, we knew we have to keep it real. An extra effort was made to use some real voice overs instead of a professional one to communicate the sincerity and the excitement which actually lends emotions of the scene to sync with the character’s expressions; adding our national language Hindi as a narrative story-telling adds the emotional depth this story requires to bring out. We don’t expect the audience to sympathise with these characters but to celebrate them and salute their passion and sacrifice for the love of our country”.

About Enerzal:
Enerzal is India’s leading balanced Energy drink that binds by the belief – healthier India is a stronger India. Made in India, it aims to help people be energized with Enerzal be it at work, walking, driving or traveling. Enerzal offers instant and sustained energy along with vital salts which helps you recover faster, work longer and perform better. Drinking Enerzal before, during and after your day-to-day activities, helps you to maintain optimum energy levels at all times.

Enerzal had partnered with U Mumba for Star Sports Pro Kabbadi league2, Rohan Bopanna (Indian Tennis Star), Enerzal is hydration partner of major marathon events conducted across India.
Brand Website

About SoCheers:
SoCheers, a full-fledged marketing agency based out of Mumbai, servicing clients across segments since 2013. Founded by Mehul Gupta & Siddharth Devnani in their early twenties, SoCheers started off with 2 interns; today 4 years later, it employs 50+ people and services 105+ brands monthly. The company has grown to meet global requirements, helping brands across the globe to brand and market online.

SoCheers’s vision is to make a difference in how customers see brands and engage in whatever way possible and add to the society at large. SoCheers has worked across various industries and sectors such as banking, automotive, fashion, hospitality, F&B, technology, pharmaceuticals, retail, e-commerce, real estate, music &; entertainment, home appliances, consumer durables and human resources.
Brand Website

Credits-
Brand: Enerzal
Agency: SoCheers Infotech Pvt. Ltd
Agency Head: Mehul Gupta
Creative Director: Jitendra Hirawat
DOP: Krishna Banjan
Lyrics: Abhik Chatterjee
Music: Anand Bajpai
Director: Vishal Gupta
Producer: Pintu Mishra/Siddharth Shankar Shukla
Production House: Colonial Films

Watch More:
#HelpingTrueHeroes campaign salutes the undying spirit of India’s true heroes

This Article is related to:
Marketing agency, SoCheers, Colonial Films, #ResponsibilityIsAPrivilege, Energy drink, Enerzal, soldier, Diwali, Diwali Campaigns, Diwali Ads, Beverages, Creative Marketing, Health, ad film, Unsung Heroes

Joy of Giving Week

The insights of the video
1. The message depicted here in this video is very motivational and inspiring.
2. It tells about the unusual life of the people who work at our home.
3. It reveals that even after doing so much for us they only feel happy after making their children happy, so why not they get more time to spend with their children unlike we get to do.

This video is a much-appreciated effort by 7 Films who has also produced it. As well and on the same part, loads of thanks to Joshua Tree Films for all the support catered by them. Also, this video somehow wins the heart of everyone by touching the inside of the heart and the essence of feelings.

Credits:
Film Direction: Titus Upputuru
Agency: Dentsu One
Client: Daan Utsav

It shows two groups of boys with one group dressed up in a Muslim stereotypical attire and the other group dressed in a Hindu Stereotypical attire. They are all shown to walk towards each other with aggression. People around them and even the viewers of the advertisement are made to think that there would be some sort of riot or feud between them. But in the end, they are shown to play cricket in an amicable fashion. Cricket unites them all. It is a United India, united by play.

United Colors of Benetton: #OneFaith #UnitedByPlay

Underlying features of the Ad campaign

● It is not necessary that two different faith will always have an aggressive relationship.
● We need to find ways to unite different faiths.
● Faiths can be different but in the end, they all teach us to live in peace.
● It is time to break all stereotypes.

The advertisement gives us a mirror to look deep inside our cliched outlook and gives us a reality check to our pigeon­hole thinking. It is time for us to come together and stand together against the hate­mongers. It’s time to have an open­minded outlook and not indulge in the same age­old differences amongst different communities. It is time to have mutual respect and agree to disagree sometimes.

Credits
Advertising Agency: Terribly Tiny Talkies, Mumbai, India
Director: Karan B. Shetty
Production Company: Fingerprint Films
Producers: Madhukar Kotian, Vijay Carvalho
Copywriter: Kumail Changezi

Credits
Advertising Agency: McCann Worldgroup, Delhi

Early this month, carmaker Maruti Suzuki Alto announced that it crossed the 30 lakh sales milestone in the Indian market. The company claims that it took about 15 years and 6 months for Alto to achieve this historic figure. Alto is the only Indian auto brand to cross this milestone.

Maruti Suzuki India said, “From offering a dream of owning a car, Alto reflects the changing India. While Alto’s true essence lies in its remarkable fuel efficiency and performance, it has a zippy and sporty design and premium features in its segment that appeals to the customer. Over the years, Maruti Suzuki has kept the brand rejuvenated with latest technology, features and design. These initiatives have helped in creating countless memories of fun, trust, togetherness, friendship and love with our customers; fulfilling the dreams and aspirations of 30 lakh families.”

Find a Maruti Suzuki Dealer here

Credits
Campaign: India ki Pehli Sawaari
Brand: Alto
Client: Maruti Suzuki India Limited (MSIL)
Client contact: Vinay Pant, Tarun Gandhi, Priyanka Mehta
Creative agency: Dentsu Creative Impact, Gurgaon
National creative director: Titus Upputuru
Creative team: Titus Upputuru, Neharika Awal, Auryndom Bose, Chinmoy Bhowmik, Bhavdeep Singh, Nitin Gupta, Vandana Pant, Deepali Agarwal, Yathrath Sahu
Account management: Hindol Purkayastha, Prayank Tyagi, Arjan Soni, Shashank Upamanyu, Himanshu Wahi
Account planning: Kartikeya Srivastava, Nilakshi Medhi, Sabitha Sudarshan
Films: Dawa Lama
Production house: Chrome Pictures
Director of the film: Amit Sharma
Producer: Poonam Wahi
Music: Abhishek Arora
Still photographer: Tarun Vishwa
Production house: Glitz Modelling