Why is Experiential Marketing Campaigns the need of the hour? Is it really effective? In our opinion, experiential marketing helps a brand to get into the hearts and minds of its customers through a unique experience. An experience is remembered because it leaves you with emotion, whether it is a joyful emotion or a memorable expression. If a brand is able to stir the right positive emotions within their customers then they’re home! And the probability of customers turning into loyal consumers increases as today’s customer is looking for meaningful associations through experiences. It’s no more a mere one-time transaction for them. It’s definitely more impactful than just throwing up Facebook or Twitter ads or things like that.

Work events are really hit or miss. Let’s be honest: How many times have you found yourself anxiously fidgeting with a paper napkin in the corner of a stuffy networking happy hour?

Have you ever thought as to why events or trade shows or industry seminars don’t really make people come back? It’s not about the event. It’s about the experience people go through. An experiential marketing campaign like an entire area been designed to look and feel like a giant video game for a game promotion is much better than a normal kiosk or a verbose discourse at an event where many just yawn and forget and never come back. Then it’s no more a yet another exhausting event but an exciting experience to look forward to. That’s what experiential marketing is all about.

Refinery29: 29Rooms

An interactive funhouse of style, culture, & technology #ExpandYourReality

So how is it done really? And how can you use it to make maximum impact? After a relentless search, we have found 5 examples of effective experiential marketing campaigns for you. Read on!

Adidas – Boston Marathon
The fitness brand Adidas gave every athlete in the race the star treatment by capturing their progress with a camera crew and RFID chips

We’re #HereToCreate Legend. Now every #BostonMarathon

 

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Feeling those post-marathon blues after such a rush of excitement and utter craziness yesterday… but fun to reflect back on the experience. Adidas created a little video for each and every competitor! Check yours out ???????? Go to the link in my bio, scroll down and type in your bib number, and VOILA! @adidasrunning #createdwithadidas #BostonMarathon #HereToCreate

A post shared by Amanda Nurse (@amandarunsboston) on Apr 17, 2018 at 5:27pm PDT

Red Bull Stratos

– Felix Baumgartner
See through the eyes of Felix Baumgartner as he completes his world record-breaking jump from the stratosphere!

Coca Cola FIFA World Cup AR Experience

Coca-Cola wanted to celebrate their continued support of the FIFA World Cup 2018, with an Augmented Reality experience that gave football fans the chance to play alongside Switzerland star Xherdan Shaqiri.

Listerine – Bring Out the Bold

Mercedes-Benz Invisible Car

Nike Unlimited Stadium

The world’s first full-size LED running track. The world’s most innovative training environment.

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