Vivek Sharma, CMO, Fevicol, Pidilite Industries, said, “Brands have a larger role to play in society. With this experiment, in a quintessential Fevicol way, we just wanted to remind the audience that social distancing is still very important, and we should not let our guard down.”

On the thought process behind the video, Akshay Gurnani, co-founder, Schbang, said, “The best way to drive social change is if it’s done in a light-hearted, non-preachy manner. Fevicol and Schbang have always tried to create such an impact on the digital medium, and this time, through a quirky, tongue-in-cheek video serving as a reminder to continue maintaining social distancing.”

“The idea of using Fevicol to remind people about social distancing was time-sensitive, and it required us to work around the clock to make it happen. I think the team has done a fantastic job in using the classic Fevicol humour and quirk to give a timely message,” commented Jay Morzaria, group creative manager, Schbang.

Repair is always better than replace because Araldite can make those memories alive again. So this time if your favourite watch or necklace or cup or anything for that matter breaks, remember Araldite can fix it again forever.

Araldite believes that the lockdown has taught society not to take relationships or material things for granted. Both can suddenly break. Yet connections can grow stronger when material things exchanged between people are looked after. In this challenging time, people cannot step out of their homes to replace broken items; however, should the need arise; they can quickly repair them with an adhesive. They have established and extended this thought through some simple yet effective DIY solutions to upcycle, repair and make essential home décor and furniture around the home.

Tags:
Advertising Campaign, Digital Film, TV, India, Short Film, Bonds That Last Forever