As the pandemic took hold and gyms shut down, online searches for ‘home exercises’ rose by over 400%. Adidas wanted to leverage its impact…
Adidas Originals and JD Sports have collaborated with music artist Kano for ‘3 Bar Superstar’, a campaign devised by McCann London to help find undiscovered…
Adidas has a problem with sports journalism. The majority of sports coverage is of male athletes and most sports articles are written by men. She…
Adidas campaign Make Waves With Waves empowering black girls to swim won D&AD New Blood Awards 2019 Not all athletes are born equal. adidas has found…
As the debate around climate change intensifies, many businesses are facing increasing pressure to adopt more eco-friendly practices in response to the demands of the…
ABBY Awards 2019 honours creative excellence in advertising. Recognition of efforts is what motivates an individual. And for an industry that thrives on motivation, the…
Creative advertising campaigns are those that give customers a strong reason to get associated with your brand. And one such digital innovation is Experiential Marketing…
Posterscope India, the out-of-home (OOH) agency from Dentsu Aegis Network, has rolled out a massive OOH campaign for the latest edition of the FIFA (International…
Adidas Runners launches a digital film #ItsOnYou on running for non-runners. Adidas Runners is a global community – that brings people together in pursuit of their…
When you're one of the best batsman of your times and have a mercurial temperament, you face a fair share of love and hate. But…
Adidas worked with its agency iProspect to leverage mobile's power to reach on-the-go customers. They recognized that in order to build an effective mobile presence,…
Adidas: Create your adicolor