ADK Fortune – Campaigns of the World

Mankind Pharma – Teacher’s Day 2020 Ad

COTW — Fri, 04 Sep 2020 12:37:12 +0000

The pandemic has been challenging for all of us but there are a few people around us who stepped up and took charge. There are a lot of things that we can learn from the Doctors, Pharmacist, Police and the Sanitation workers. We would like to take this opportunity to thank all of them for their extraordinary services and most importantly, for helping us become the best version of ourselves. #HappyTeachersDay.

Credits
Client: Mankind Pharma
Mankind MD & CEO: Rajeev Juneja
Mankind Team: Joy Chatterjee, Eshita Goswami

Agency: ADK Fortune Communications Pvt. Ltd.
Managing Partner: Subroto Pradhan
ECD: Uday Rao
Creative Team: Piyush Gupta, Ravi Shankar Mishra
Account Management: Ambar Sharan Lal, Vishnu Narain Lal, Abhishek Bajpayee

Production House: GAP Entertainment
Producer: Gautam Ailawadi
Director: Ripunjoy B’yum
DOP: Bhushan Jain

Tags:
COVID-19, Pandemic, Happy Teacher’s Day, Teachers Day Campaign, Teachers Day Ad

#ImwithYellow – A gender equality social experiment by Prega News

COTW — Tue, 03 Mar 2020 08:26:59 +0000

C’mon! We are living in the 21st century. More often than not, it’s what people say when they come across an action/belief that’s orthodox. With time, the world around us is progressing in more ways than one. Still, it’s disheartening to see how something as serious as sex discrimination still prevails in our so-called modern society!

Prega News, the leading pregnancy detection kit brand, has taken the initiative to change the way things have been. With its latest campaign – #ImwithYellow, Prega News is urging people to rise above sex discrimination and sensitising them of how the health of the baby holds more importance than its gender. The campaign asks people to stand with Yellow – a colour that symbolises health and happiness.

Commenting on the campaign, Joy Chatterjee, DGM, Mankind Pharma, said that “As a responsible brand, we have always raised awareness in society about the issues that need to be addressed. This time, it is sex discrimination. It’s sad to see that the desire for a boy child over girl still resides in our society. And this needs to be changed. #ImwithYellow is an honest effort in this direction.”

Tags:
Gender discrimination, I’m With Yellow, ADK Fortune, Digital Campaign,

Manforce Condoms | Shut The Phone Up 3.0, A message for the silent victims of sex crimes

COTW — Sun, 17 Nov 2019 06:32:19 +0000

There is a sudden spike in cases of adults falling prey to the perils of mixing sex and technology and giving a new meaning to the idea of ‘safe sex’ which goes beyond protection from sexually transmitted diseases. With more and more young couples filming their moments of intimacy on their smartphones, the number of people becoming vulnerable to voyeurism and pornography is increasing. What’s more shocking is the recorded moments of intimacy often leads to blackmail and insinuation.

The market leader in condoms and thought leader in safe sex, Manforce Condoms explores another angle of ‘safe’ in its latest campaign Shut The Phone Up 3.0, and just like the previous one, this campaign also brings to light yet another shocking fact that in most of the cases, the videos of intimate moments are circulated by none other but the Ex. Partners.

The campaign not only highlights this appalling fact but also urges the victims to not hesitate in approaching the Cyber Crime Cell. The prevailing laws will not only help the victims put an end to their silent suffering but will also encourage others trapped in a similar situation to take action. The more important message Manforce wants to send out is when it is about those intimate moments, don’t put yourself in a compromising position and simply #ShutThePhoneUp.

Commenting on the campaign, Rajeev Juneja, CEO, Mankind Pharma said, “As a responsible brand, we take pride in sensitizing couples about safe sex. This time we have a strong message to those who trust their partners blindly and later fall prey to their blackmailing. And how they can save themselves from further victimization by taking help from the right authority.”

The #ShutThePhoneUp 3.0 campaign has been conceptualized and executed by ADK Fortune Communications Pvt. Ltd., Gurgaon. “People don’t know that there are laws to safeguard their rights, and hence many sex crime cases go unreported. When Akashneel came up with this brilliant idea, we were clear that we wanted to spread this awareness through the courage and belief of one such victim. She gathers the courage to approach the right authority at the right time to protect her rights”, says Subroto Pradhan, Managing Partner, ADK-Fortune.

Beyond the film, Manforce also educates about the existing laws and sections to protect the victims in similar situations.

Credits
Campaign: Shut The Phone Up
Client: Mankind Pharma
Mankind MD & CEO: Rajeev Juneja
Mankind Team: Joy Chatterjee, Eshita Goswami
Agency: ADK Fortune Communications Pvt. Ltd.
Managing Partner: Subroto Pradhan
Former NCD: Akashneel Dasgupta
Creative: Ravi Mishra, Akashneel Dasgupta
Account Management: Ambar Sharan Lal, Vishnu Narain Lal, Abhishek Bajpayee
Production House: Elements
Director: Vivek Das Chaudhary

Prega News: #GoodNewsIsGenderFree because a healthy baby is what matters most

COTW — Thu, 09 May 2019 14:56:09 +0000

Why do we still worry about a baby’s gender? This Mother’s Day 2019, it’s time to take a stand. Prega News celebrates gender-free good news because a healthy baby is what matters most. #GoodNewsIsGenderFree #PregaNewsMeansGoodNews

Prega News- a pregnancy detection kit, manufactured and marketed by Mankind Pharmaceuticals, is a category leader. For years, it has been bringing ‘good news’ to soon to be mothers. And, to take this relationship forward, Prega News launched its new campaign #preganewsmeansgoodnews targeting the Indian families and their regressive mindsets.

Gender inequality is a pertinent issue prevailing all over the world; however, its presence in India is far more complex. The preference for a boy over a girl has been deeply instituted in the Indian minds which leads to nothing but grave consequences that curbs the nation’s growth. But, with this new initiative, Mankind Pharma and ADK-Fortune hope to bring a change in people’s outlook. They request their audiences to wish for a healthy child, irrespective of their child’s sex.

Credits
Brand: Mankind Pharmaceuticals
Product: Prega News
Campaign: #PregaNewsMeansGoodNews
Advertising Agency: ADK Fortune
Managing Partner: Subroto Pradhan
NCD: Akashneel Dasgupta
Account Management: Shruti Negi, Itee Gupta
Director: Viveck Daaschaudhary / Elements

Tags:
ADK Fortune, Prega News, Health, Mother’s Day, Mother’s Day campaigns, Mother’s Day Ads, Pregnancy detection kit, Mother’s Day 2019, Mankind Pharmaceuticals, Mother’s Day 2019 campaign

Prega News – Your Second Home, It’s time you return the favour this Women’s Day!

COTW — Sat, 09 Mar 2019 08:00:29 +0000

Mankind Pharma – Your Second Home Women’s Day 2019 campaign an initiative by Prega News.

Your househelp made your pregnancy as simple as possible.
She made your home a better place. During her pregnancy, it’s time to make her feel at home too. This Women’s Day, give your Help, the help she deserves!

Every day is a new experience when you are pregnant!
Help your maid experience the joy of pregnancy by telling her what changes her body goes through week after week.

It’s time you return the favour! #YourSecondHome #HappyWomensDay

Credits
Advertising Agency: ADK Fortune Team, India
Managing Partner: Subroto Pradhan
NCD: Akashneel Dasgupta
Creative Director: Ravi Shankar Mishra
Account Management: Shruti Negi, Itee Gupta
Production: RBF Productions Team
Director: Tathagata Singha
Producer: Rajesh Bhanushali

Tags:
Film, India, Pharmaceutical, Mankind Pharma, ADK Fortune, Pregnancy, Prega News Ads, Your Second Home, Women’s Day 2019, Women’s Day Ads, Women’s Day campaigns, Prega news Women’s Day, Digital Film, TV commercial, International Women’s Day campaigns