ads – Campaigns of the World

How brands are expressing love. Top 10 ad campaigns of Valentine’s Day 2018

COTW — Wed, 21 Mar 2018 05:05:38 +0000

Valentine’s Day is no more just “the day of love”. Over the years, perception regarding the expression of romance, the admission of gratitude and even the concept of love has undergone a sea change. It is not incorrect to assume that a significant portion of this change goes to brands banking on Valentine’s Day as a way of popularizing their products and services.

2018 was yet another year where brands in India and all over the world left no stone unturned to woo people. However, newer and more enriching content was seen this time with focus shifting from merely the romantic notion of love to self-worth and happiness as a whole. Campaigns of the World brings to you the top 10 ad campaigns that swayed us this Valentine’s.

Swiggy – Want to find your ValenDine?

CaratLane

What better way to accommodate your product variety in the ad except by showing how unique it is? In its latest V-Day campaign titled New Expressions of Love, CaratLane explains the different kind of jewelry designs it offers by linking them with the expectations and wishes women have with their romantic partners. The word play is strong in the ad and it syncs perfectly with the designs being showcased. This one is a fun concept to watch.

Pandora – #DOCelebrate love every day

Possibly one of the most relatable and sweetest ads of the season is the Pandora campaign titled ‘You Know What to Do’. The background monologue talks about how each woman tries to play it cool and forces herself to think that this day of love is not a big deal but deep down, she is expecting a gesture. The ad beautifully captures the concept of compatibility and female psychology while reminding us there is no better way to surprise your special one than with a Pandora.

Tanishq – #LoveRemains

A short film released by Tanishq for the V-Day celebrations is the example of good storytelling mixed with pure intentions. The film captures the first loves of six to seven people from different walks of life and how even if it is not with them now, the effect it has on them will always prevail. The film is shot beautifully, capturing real emotions and leaves you feeling good about the content Tanishq is sharing with us.

Jollibee Food Corps – #KwentongJollibee2018 #BelieveInThePowerOfLove

Jollibee is a Filipino multinational chain of fast food restaurants owned by Jollibee Foods Corporation which has been making storms with their social media campaigns. They released a series of short videos on this Valentine’s covering different aspects of love and expression. Their spot titled “Status” depicts the failures of dating today and sends out a positive message of valuing people who will unconditionally love you instead of doubting your self-worth. Make sure to check out all the videos in the series.

Cadbury Silk #PopYourHeartOut

Cadbury Dairy Milk Silk has carved out a name for itself as the ultimate gift for loved ones but to celebrate the occasion of V-Day, they went one step ahead to design their chocolates by making them in a way that “pops your heart out”. The ad features a cute couple with Silk’s signature melody in the background, talking and gifting each other the happiness and joy of sharing a Silk.

Manforce – #BeMoreOfAMan

Manforce went the extra mile this time to assume the role of the responsible marketer with their campaign #BeMoreOfAMan. It is natural for couples to get intimate with the atmosphere of Valentine’s surrounding them but this serves as no excuse for a man to evade his responsibility of having safe sex. The ad urges the men out there to not make excuses but be more of a ‘man’ by loving responsibly and respectfully.

Renault ZE – The Postman

For this Valentine’s Day, Renault has produced its first animated movie around love and silence of EV vehicles. The Postman tells the romantic and comical story of a postman and his troublesome pursuit to get closer to his crush, because of a very protective noise-sensitive dog.
Until one day, an electric vehicle will change his life.
The film, which features a Renault Kangoo Z.E., promotes the benefits of driving electric vehicles and their silent engines, which offers comfort for both the driver and the surroundings.

Trojan Condoms

One of the most funny campaigns to watch this Valentine’s is Trojan which very sharply displayed how to rightly enjoy your Eve. The visuals are full of innuendos but at the same clever enough to capture the viewer’s attention. This one is sure to set your plans right with your loved one.

Nykaa

Beauty brand, Nykaa, came up with a sweet and short campaign which aimed to attract those who were “Anti-Valentines” this year. The video is a heartwarming conversation between two friends who discuss the perils of dating, being single and finding love. The attempt is warm and relatable which is exactly what a Valentine’s ad should be.

Also Watch Top 5 Ads of 2018

These Valentine’s Day Ad is related to:
Sidharth Malhotra, Kriti Kharbanda, OPPO Mobile, Valentine’s Day, Ads, Smartphone, CaratLane, Valentine’s Ad 2018, Pandora, Tanishq, #LoveRemains, Jollibee Food Corps, #KwentongJollibee2018, #BelieveInThePowerOfLove, Nykaa, Short Campaigns, Anti-Valentines, Cadbury, Silk, #PopYourHeartOut, Dairy Milk, Manforce, #BeMoreOfAMan, Trojan, Digital campaigns

Connecting the unconnected online, Print and Digital ads by Internet.org (Facebook)

COTW — Wed, 24 Jan 2018 06:59:33 +0000

Internet Access is considered a basic human right together with Freedom of Speech, Gender Equality, Water and Shelter by the United Nations. Each person that comes online has the potential to create and share knowledge that improves the internet for all.

That’s why Internet.org by Facebook is exploring ways to get the unconnected half of the world online. To date, Internet.org has brought more than 19 million people in 38 countries online through a range of services — like installing wireless hotspots, beaming internet from the sky and creating platforms that enable data-free access.

Campaign
How could the internet be considered the World Wide Web if only half of the world’s population is connected? They created a series of print and digital ads with real cut-in-half objects to tell the story of an incomplete internet and its potential. So we all can realize how much music, art, stories and knowledge is missing online.

Source: arsthanea.com

Credits-
Client: Internet.org by Facebook
Brand Planner: Ravi Khanna
Digital Media Manager: Anna Ziskin (On Set)
Head of Brand Marketing: Nate Mordo
Head of Consumer Marketing: Kofi Amoo-Gottfried

Agency: Sid Lee, New York
Agency Website: sidlee.com
Creative Director: Felipe Ferreira
Account Director: Brett Niebling
Account Executive: Gillian Couchman
Producer: Dana Kandic

Creative Production Studio: Ars Thanea
Executive Creative Director: Peter Jaworowski
Producers: Marta Król, Tomasz Wachnik
Art Director: Karol Klonowski
Concept Artists: Krzysztof Rosłan, Mikołaj Piszczako, Michał Lisowski
Typography: Mikołaj Piszczako
Digital Artists: Marcin Kowalski, Łukasz Wiktorzak, Piotr Frączkowski, Maciej Mizer
3D Lead Artists: Piotr Nowacki, Łukasz Skurczyński
Modeling & Textures: Ernest Kośka, Anna Mierzejewska, Jakub Włodarczyk
Shading: Piotr Nowacki, Ernest Kośka, Jakub Włodarczyk
Animation: Piotr Maciocha

Photo Crew:
Photographer: Francisco de Deus
Photographer’s Rep: Blake Pearson / VISU
Producer: Susan Shaughnessy
Production Coordinator: Brie Walsh
Animator: Zack Williams
Digital Tech: Alex Smith
1st Photo Assistant: Mari Juliano
2nd Photo Assistant: Ben Mistak
Gaffer: Leandro Viana
Fabricator: Makoto Aoki / Swell
Fabricator Asst: Tomoka Tsuchimochi
Fabricator Asst: Erina Hattori
Prop Stylist: Paola Ramirez

This campaign is related to:
Print, digital, Ads, Internet, Freedom of Speech, Gender Equality, United Nations, Internet.org, Facebook, data-free access, World Wide Web, music, art, stories, knowledge, Sid Lee, New York, inventors, Electronics, Technology, filmmaker, Artists, Comic Artists, storyteller, student, programmer, Digital Campaign, Technology Campaign, Print Campaign

#HerVoiceIsMyVoice | Empowering Message from YouTube on International Women’s Day

COTW — Wed, 08 Mar 2017 06:20:07 +0000

International Women’s day is a day dedicated to all the women around the globe. A day that spreads a message that if women unite, they can bring a change. And that women are not the weaker section of the society. This day is celebrated by many brands that reach out to women across the world and tell them that they are important, their opinion and security do matter.
Even if what is happening on the real ground says otherwise (take an example of banning the film ‘Lipstick Under My Burkha) but it’s good for the brands to play this card. And so it happened, the day began and everybody put up Facebook statuses, sent WhatsApp messages and uploaded ’empowering’ photos of Instagram.

YouTube, the famous website to stream videos, also uploaded a video for the all the women. The title of the video is #HerVoiceIsMyVoice. The video was a montage of all the famous female YouTubers and leaders. It was a touching video that really makes a person that women are on their way to empowered. It had video clips of Superwoman, Malala, Ellen and many other women who have achieved something for the womankind.

#HerVoiceIsMyVoice
The video starts with a little girl giving out a great message that goes, “When we’re connected, it means that we all believe in each other. And I believe you can do whatever we want, whenever we want. So go do it.” The spot is filled with such beautiful messages. Another one of them is by a Muslim girl who says, “So many people around the world have a very negative idea of what Muslim women are like. It’s pretty simple. We’re awesome.”

It is a great example of using the emotional appeal as it really touches a chord. And at the end of the video, it urges to the viewer to share a video of their favourite women.
You can watch the video here,

Women’s day is a reminder that women are powerful and no matter what the problems, women can go through it. There really can be a difference if all the women love each other and fight for each other.

KFC Thailand launches special packaging boxes for top spender customers

COTW — Mon, 08 Aug 2016 13:46:09 +0000

A series of special packaging of KFC box was designed to mark this achievement.

Credits
Advertising Agency: Ogilvy & Mather, Bangkok, Thailand
Chief Creative Officer & CoChairman:Tham Khai Meng
Vice-Chairman: Nopadol Srikieatikajohn
Group Executive Creative Director:Wisit Lumsiricharoenchoke
Creative Director: Gumpon Laksanajinda
Creative Group Head: Phacharanath Jamornchureekun, Natkanate Ruengrujmethakul
Copywriter:Kris Garford Spindler
Print Producer:Potrawee Wichien, Kannika Mongkolrattanachart
Senior Project Manager:Napas Warasestasak
Group Head:Maytinee Jaranphairee
Graphic Designer:Maytinee Jaranphairee
Management Partner:Nusara Tirabulkul
Account Management:Nusara Tirabulkul, Manruch Suttichaichot, Thanwarat Wanitcharoen
Communications Manager:Manruch Suttichaichot
Communications Executive:Thanwarat Wanitcharoen
Retoucher:Phichai Auejuthamanee
Photographer: Narubas Bangpasert
3D Printing Designer:Pochara Promsith, Komkrit Bilkusalan

Drive With Care in Monsoon | Road Safety Initiative by Chevrolet India

COTW — Tue, 26 Jul 2016 02:46:31 +0000

Watch the video to see how their safety messages appear only when it rains to remind people about the dangers of wet roads and how they can stay safe.

So called Society – Biggest enemy of Indian Entrepreneur’s Dream Startup

COTW — Mon, 30 May 2016 16:02:29 +0000

Young entrepreneurs & startup folks have to hear a lot more than ‘Beta, shaadi karlo’ from their parents. ‪#‎ParentsVsStartups‬

See how society discourages an Indian from starting up – Your Story

Source: Read full Story on YourStory

Volvo XC90 has a safety system that detects pedestrians and cyclists

COTW — Tue, 24 May 2016 05:33:35 +0000

Volvo is recognized not just for the design and power of its cars, but, mainly, for its concern with car safety, which is not limited just to Volvo drivers and passengers. The company’s top of the line model the XC90, has a safety system that detects pedestrians and cyclists, alerting the driver and braking the car to avoid collisions, keeping those inside and outside of the car safe. We put posters in Volvo dealerships to promote the car and its incredible new feature.

Watch Review and Road Test – 2016 Volvo XC90

Advertising Agency: Grey, Sao Paulo, Brazil
Chief Creative Officer: Rodrigo Jatene
Executive Creative Director:Adriano Matos
Art Directors:Felipe Petroni. Victor Bustani, Leone Damiao
Copywriters: Daniel Xavier, Saulo Filho
Production Team: Robinson Silva
Chief Executive Officer:Sérgio Prandini
Chief Operating Officer:Marcia Esteves
Account team:Caroline Conrado
Media Team: Felipe Santos, Barbara Fontes
Production: Estúdio Icarus CI

Youth Guardian Foundation: Kids are what they play

COTW — Sat, 21 May 2016 07:00:36 +0000

Youth Guardian Foundation – Monsters of Death – Violent Games

The aim of the campaign for the Youth Guardian Foundation is to demonstrate that playing violent games can make children more aggressive and more likely to use violence in a real world.

Advertising Agency: Leo Burnett, Bangkok, Thailand
Creative Director: Somchai Jiu
Art Directors: Sarath Sapimon, Sompat Trisadikun
Copywriter: Paruj Daorai
Photographer: Chub Nokkaew / Chubcheevit Studio
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Paruj Daorai
Agency Producer: Sarawut Lertkittipaporn
Print Production Company: Chubcheevit Studio
Retoucher: Chubcheevit Studio
Print Producer: Sukij Pongpisuth / Chubcheevit Studio

Published: May 2016

Garnier Fructis Fall Fight: Your hair is willing to stay

COTW — Mon, 16 May 2016 03:35:29 +0000

Advertiser: Garnier
Advertising Agency: Publicis, Mexico City, Mexico
VP Creatives: Jessica Apellaniz, Diego Wallach
Head Of Art: Luís “madruga” Enríquez
Creative Directors: Alfredo “Fiero” Ramos, Christian Santacruz Pimpon
Art Director: Arturo Vargas
Agency Producer: Katya Jimenez
Illustration 3D: PASCAL BLAIS, RICARDO MANSO
Vp Account Services:ELENEA RAMÍREZ
Account Director:BRENDA CARRASCO

Vodafone SuperNet: Loading Bar

COTW — Thu, 12 May 2016 08:26:28 +0000

Advertised brand: Vodafone
Product: Vodafone SuperNet
Campaign: Vodafone Loading Bar
Advertising Agency: Medina Turgul DDB, İstanbul, Turkey
Executive Creative Director: Gökhan Erol
Associated Creative Director Ozan Can Bozkurt
Art Director: Fatih Mehmet Yılmaz
Copywriter: Serkan Ün
3D Artist: Lighthouse vfx
Account Team: Elif Önen Sakin, Ezgi Pedal, Natali Levi

Published: 15.04.2016

To promote a new TIM plan DMC, Brasil created an interactive billboard

COTW — Wed, 13 Apr 2016 07:06:02 +0000

To promote a new TIM plan DMC Propaganda, Brasil created an interactive billboard. The LED lights connect the TIM chip to others 4 mobile chips colored according to their telecommunications companies. The movement of the lights simulate the TIM calling to the competitors, highlighting the benefits of the plan.

Credits
Advertising Agency: DMC Propaganda
TIM Brazil: TIM Calls by DMC Propaganda
Copywriter: Mauro Teixeira
Creative Director/ art director: Thiago Taufic
Producer: Euro Mídia
Account Director: Adriana Jardini da Cunha / Mauro Salek
Art Buyer: Luis Carlos Libanori
Client Team Director: Alcir Candido, Carol Veríssimo

Most funny and creative Axe commercials

COTW — Sat, 12 Mar 2016 13:58:57 +0000

More Axe Ads and campaigns

McDonald’s McDrives: The Directional billboard #McDriveKing

COTW — Sun, 28 Feb 2016 00:38:31 +0000

McDonald’s decided to have a little fun with its direct competitor Burger King® and built an intriguing temporary billboard…

McDonald’s McDrives: The Directional billboard #McDriveKing

Credits
Client: McDonald’s France
Advertising Agency:TBWA, Paris, France
Executive Creative Directors:Benjamin Marchal, Faustin Claverie
Art Director:Philippe Taroux
Copywriter:Benoit Leroux
General Manager:Luc Bourgery
Account Director:Matthéo Pressmar
Account Executive:Gaël D’Oliveira
Production:Else, Maxime Boiron, Jennifer Bauche
Production Designer:Eddy Penot
Film Director:Olivier Corre
Photographer:Yoann Stoeckel
SVP Chief Marketing Officer:Xavier Royaux
Trade Marketing Director:José Jacinto
Trade Marketing Manager:Bérangère Dubuc

Mentholatum: Shame no more

COTW — Wed, 20 Jan 2016 05:26:40 +0000

Credit:
Advertising Agency: Dentsu Sparks, Jakarta, Indonesia
Creative Group Head / Art Director: Yayan Heryanto
Creative Director / Copywriter: Rino Rinanditio
Account Director: Sonny Devyanto
Photographer: Rudi Cahyadi
Retoucher: Endra M
Account Manager: Citra Rigiannisa
Account Executive: Achmad Reza Prayudi

Top 10 Funniest Super Bowl Commercials of 2015

COTW — Fri, 15 Jan 2016 04:18:25 +0000

Best super bowl ads of super bowl 49!

10. First Draft Ever – Avovados From Mexico Super Bowl Commerical
9. When Pigs Fly – Doritos Super Bowl Commerical
8. All-Powerless – mophie Super Bowl Commerical
7. Revenge with Liam Nelson- Clash of Clans Super Bowl Commerical
6. Positive Feelings – Loctite Glue Super Bowl Commerical
5. The Perfect Getaway with Pierce Brosnan – Kia Sorento Super Bowl Commerical
4. Fable – Mercedes-Benz Super Bowl Commerical
3. The Brady Bunch – SNICKERS Super Bowl Commerical
2. Middle Seat – Doritos Super Bowl Commerical
1. It Will be Settled – Skittles Super Bowl Commerical