People perceive the announcement of safety instructions on airlines as a mindless formality. Even many first-time fliers view it as a snooze-fest. Such an attitude reflects a pressing need for corrective intervention. Thus, we’re glad that Vistara’s new Inflight Safety Video 2020 has come to surface. It takes boilerplate safety instructions and turns them into a breathtaking spectacle. But, that’s not all. Vistara’s latest commercial has a lot going well for it. For starters, it is a masterclass in visual presentation. The chosen locations embody how beautiful India is. Moreover, it delivers its core message in a lucid manner. The campaign’s theme of a yoga-centric journey also works quite well. All in all, we’re loving the direction that Vistara’s marketing efforts are taking.

Tags:
Digital Marketing, Aircraft, Vistara, Inflight Safety Video, Yoga, Adventure, Advertising, Airlines, Inflight Safety Video

As Harley-Davidson®, we are known not just for the machines we build, but for the moments we curate over connecting through a shared passion for motorcycles, adventure and everything in between. Making on our approach to transform owners into brand ambassadors, #FreedomStoriesIndia is Harley-Davidson® India’s initiative to celebrate those who share a deep-rooted relationship with not just the brand, but also the open road. The brand, through this innovative campaign, aims to celebrate the camaraderie formed in chrome and steel and inspire the new wave of riders.

The first leg of the initiative comprises of 8 episodes featuring seven prominent flag bearers – the first appointed Regional Directors of the Harley Owners Group® community – who have been dedicatedly invested in building the H.O.G.® community in the country, never backing away from encouraging and inspiring the new wave of riders through their journeys and philosophies. The first episode went live across our social media channels on the 21st of February, showcasing the relationship shared by the riders with their freedom machines and the bond within. While the riders narrated tales of a lifetime, the audience appreciated each new episode that delved deeper into their stories, with overwhelming enthusiasm. #FreedomStoriesIndia perfectly emphasises the Harley-Davidson® way of life, enhancing the sense of togetherness in our riding community.

In totality, the Freedom Stories India campaign reached over 12,00,000 people across India and garnered a viewership of 11,22,339 views across Facebook, Instagram, YouTube and Twitter, globally and locally. This number of views shows not only the love that people have for Harley-Davidson® India, but also the difference that our riding community makes in the broader spectrum of life. With many more initiatives to come, we genuinely wish to contribute our part in making the riding community in India much more commendable than it currently is!

Tags:
Freedom Stories India by Harley-Davidson, Social Media Campaign, Short Film,

Let’s hope that’s not you! Anyway, here are 5 mistakes everyone makes before a holiday.

Not knowing how much you are allowed to take in hand luggage

If you can avoid checking your luggage in, you should. It guarantees you get to your destination with all your stuff and means you don’t have the stress and worry of lost luggage, which can take days to get back.

But very few of us are sure how much we can take in our bags before we set off. The standard case size on most airlines is 56cm x 45cm x 25cm but they may have their own rules on the weight you are allowed to carry. Air New Zealand, for instance, let you take two bags on board. One can be a small bag and the other can be 7kg. The key is to check what your airline’s rules are and pack accordingly. If you can get away with just taking hand luggage it could save you being without your stuff for the first few days of your holiday.

Taking too much with you

Deep down we know we don’t need twelve pairs of shorts, ten dresses, seven pairs of shoes and four bathing suits for a long weekend, but somehow it all ends up in our case. The key with packing is to be ruthless if you think you might not wear it, leave it behind. And don’t leave your packing until the night before. If you do, you’re guaranteed to overcompensate for the fear of getting there and having nothing to wear. Take your time. Start putting this to one side a week before you go and aim to have made your packing decisions in plenty of time.

Planning an itinerary that doesn’t contain downtime

Of course, it is tempting to want to do and see everything when you reach your destination, but sometimes that type of holiday can feel like more of a chore than an experience to cherish. So, when you are planning your sightseeing, remember that less is more. Pick three top sites to see and leave the rest of the time to go with the flow.

Forgetting to book travel insurance

Sometimes it can seem like a good way to save money – skip the travel insurance, we might not need it anyway! Don’t be this person. You might be planning a trip to beautiful Fiji for instance, but if you fall ill there all your medical bills, medicine and even medical evacuation will be on your tab. And that bill could total £50,000. Book online, it’s simple and will only take 20 minutes. Then you can sleep easy.

Not leaving enough time to enjoy the airport experience

We have all been there. Dashing through the airport, sweat pouring down our back, stress coursing through our veins. It isn’t pleasant – you end up blaming each other and it is not the way anyone wants to begin a holiday. So, leave plenty of time and aim to arrive three hours before your flight.

Kindly note that this is STUDENT SPEC WORK and has not been commissioned by the brand.

Credits:
Advertised brand: Jeep
Advert title: Take The Wheel
Media: Print
Advertising School: Miami Ad School, Mumbai, India
Art Directors: Ria Kulkarni, Saloni Doshi
Copywriter: Palak Kapadia

Tags:
Take the wheel, Print Campaign, Miami Ad School, Print advertising, Creative Print Ads, Creative Advert, Adventure, SUV

The production company behind the campaign, Man in your Head, presents breathtaking visuals coupled with some deep travel insights in the trailer for the multi-layered campaign. The intimate vibe of the campaign is further strengthened by the individual stories of impeccable travelers who don Kathmandu gear while narrating their ordeals with mother nature.

Two such stories are detailed below:-

Kathmandu World Ready Trailer

1. World Ready with Caroline Bellamy
Caroline Bellamy is a kiwi-based artist who has a fascination with landscapes. In her own words, drawing picturesque views takes her through her traveling experiences a second time. She describes her art as an effort to capture the essence of the places she has visited rather than obsessing over details. Her work is characterized by an honest sense of rawness that traps its viewers in varied textures and the overall mood of her paintings.

In the micro-documentary of her travels, she emphases that she does not have any preconceived notion of what her travels must look like. Instead, she goes where the adventure takes her and brings back figments of her imagination that eventually take form in her art.

2. World Ready with Mark and Hana
The journey of Mark and Hana through the entire length of the Americas embodies the spirit of Kathmandu: personal education through travel. As documented in the world ready series, Mark and Hana travel all of the Americas on their bicycles. Mark is a photographer who aims to share his experiences with the world in the form of visual stories that give people a taste of what lies beyond familiar streets and daily routines. According to mark, traveling on a bike is the ultimate travel experience as it strengthens your body as well as your mind. The duo’s travels from the top of Alaska to the tip of Argentina have broadened their horizons and inculcated an increased sense of open-mindedness in them. The two traveler says that empathy is one of the major emotions that their journey has taught them.

In a nutshell, World Ready is a campaign that crystallizes the core ideology of Kathmandu. Other than the right mindset and the required fitness, gear is also a major part of any successful outdoor expedition. Simply put, Kathmandu claims that it makes you World Ready if you have the stomach for it!

This article is about:
Travel, World Ready, Kathmandu, Photography, Caroline Bellamy, Adventure, New Zealand, United States, Germany, Australia, United Kingdom, Argentina, Outdoor, Short Film, Man in your Head, Global campaign, Traveling, Camping Gear, Camping Equipment, Hiking Gear, Hiking Equipment, Kathmandu World Ready, Brand campaign

“The new Jeep Wrangler is an off-road vehicle and carries a natural environment with itself.The Wrangler is representative of nature, and with this in mind, we developed an iconic typeface for the brand.” Cristian Rocha, Co Founder of MADE commented.

“With more than 70 years of tradition in the market and what it symbolizes for the adventurers, Jeep redesigns its iconic vehicle, and what better to accompany it with the launch of its own typography.” Added Yosu Arangüena, Co Founder of MADE.

Inspired by the design of the new Jeep Wrangler, MADE, together with the typist Fernanda Manzano, accompanied the brand by making, from each letter, a symbol for Jeep and its followers.

A brand as iconic as Jeep, had to have a typography of its own.

Credits:
Client: JEEP
PRODUCT: JEEP WRANGLER
CCO: Cristian Rocha & Yosu Arangüena
GCD: Sergio Sharpe
Copywriter: Cristian Rocha
Art Director: Marco González
Typographer: Fernanda Manzano
Account Director: Ernesto Rosillo & Marina Blanco
Client: Carlos Quezada, Gatsby Amezquita & Karla Urrea

This is the first large scale campaign for Clorox in the new strategic platform developed by FCB, there’ll be further installments this year.
Clorox disinfecting products wipe away dirt and germs. This new campaign celebrates what comes after the clean: real life, unpredictable, chaotic and wonderful life.

Cleaning is more than getting the place back to normal. What’s important is all the real life that is beyond the clean, full of energy, spontaneity and fun.

We celebrate the moment of cleaning with dramatic flash-forwards of all the authentic family moments that unfold later on that surface.
Clean is the beginning. What comes next is everything.

Kitchen

A clean counter is a nucleus in the home that connects the family. To share their victories. To grow and experiment.
Clean turns a counter into a stage, a laboratory, a victory lap.
We hero this message by contrasting the act of cleaning a counter – with wild flash-forwards of all the joyful family connections, which occur next on that kitchen counter.
A clean kitchen is the beginning. What comes next is everything.

Bathroom

A clean bathroom brings families together. Invites opportunities of deep connection. Creates a moment of peace.
Clean turns a bath into a sanctuary, a playground, an adventure.
We celebrate this message by showing the moment a bath is wiped down – with dramatic flash-forwards of all the authentic family moments, which unfold later around the bathtub. A clean bathroom is the beginning. What comes next is everything.

Classroom

A clean desk means a clear mind. Greater focus. Happier students. Fewer sick days.
Clean turns a desk into a stadium, a theater, an escape.
We celebrate this message – and the back to school season – by pairing the moment of a desk being disinfected with fun and playful childhood moments, which happen afterward at that desk. A healthy classroom is the beginning. What comes next is everything.

Also, please see attached for hero images from this campaign, for Kitchen, Bathroom and Classroom, respectively.

Credits:
Lead Agency: FCB West
Chief Creative Officer: Karin Onsager-Birch
Associate Creative Director: Colin Mitchell
Senior Art Director: Juliana Ardilla
Worldwide Creative Partner: Fred Levron
Chief Strategy Officer: Simon White
Planning Director: Ryan Riley
EVP, Management Director: Cary Pierce
SVP, Management Director: Sue Redington
SVP, Management Director: Gwen Hammes
VP, Account Director: Sara Wallace
Senior Account Executive: Courtney Whiting
Account Executive: Raisa Callazo
VP, Director of Integrated Production: Elizabeth Morse
Post Producer: El Goco
Director of Business Affairs: Mary Marhula

Hispanic Market Agency: Alma
Creative Director: David Alvarez
Creative Director: Juan Camilo Valdivieso
Group Business Director: Maria Carolina Reimpell
Senior Brand Executive: Viviana Bustillo
Integrated Producer: Rafael Sanchez

Production Company: RESET
Director: Ian Pons Jewell
Executive Producer: Deannie O’Neal
Line Producer: Ahnee Boyd
Director of Photography: Mauro Chiarello

Post Production: Whitehouse
Executive Producer: Joni Williamson
Producer: Jen Mersis
Editor: Tobias Suhm
Assist Editors: Max Holste, Nick Diliberto

VFX/Online/Color: The Mill, Chicago
Producer: Natalie Ksiazek
Lead Flame Artist: Jamie Beckwith
Flame Assist: Alison Bloom
Colorists: Luke Morrison/Mikey Pehanich

Animation: Woodshop

Music: Music Orange
Sound Design: Tim Harrison – Aumeta
Mix: One Union
Engineer: Joaby Deal

Video Related to:
clean bathroom, germs killer, cleaning a counter, playground, adventure, FCB, Clorox, Print Ads, Digital Film, Clorox campaign, Clorox disinfecting products, new campaign, wonderful life, Clean & Healthy Home, family moments, How to keep home healthy, How to keep home germ free, How to disinfect home, How to keep house insect free, Bathroom Disinfection, Ad campaign, Creative Director, Music Orange, The Mill Chicago, Whitehouse, FCB West, healthy classroom, playful childhood moments, Disinfecting Wipes

Celebrating that timeless, fragrant journey called innocence.
Paper Boat presents Rizwan: Keeper of the Gates of Heaven.

Credits:

Agency – Humour Me
Film Production – Humour Me
Chief Creative Officer – Dhruv Sachdeva
Senior Creative Manager – Clifford Afonso
Creative Manager – Dhruv Visvanath
Client Servicing Head – Gitana Singh

Script & Concept – Dhruv Sachdeva
Director – Tanvi Gandhi
Sound Score – Dhruv Sachdeva & Anindo Bose
Sound Design – Dhruv Visvanath & Anindo Bose
Sound Mixing & Mastering – Plug ‘N’ Play studio
Sound Engineer – Anindo Bose

Director of Photography – Harshvir Oberai
Assistant Directors – Jahaan Noble, Avni Murthy
Illustration & Animation – Nikunj Patel
Actor – Ram Sethi
Dog – Sheru

Production Head – Megha Bhansal
Production Managers – Sumer Mehta, Satish Rajan
Editor – Tanvi Gandhi
Colorist – Tony Adrial
Casting Manager – Kalpesh More
Art director – Madhur Madhavan
Stylist – Avni Murthy
Wardrobe / Dressman – Rakesh Dada
Hair & Make-up – Anil Chandel
Script Translation – Zain Anwar
V.O Recording – Zain Calcuttawala

Location – Suchak Bungalow
Live Sound – Roshan Pathak
Gaffer: Akil Shaikh
Focus Puller: Rajendra Dubey
Camera Rental: Camera Plus Pvt Ltd
Light Rental : A1 Lights & Grips

Brand: Mountain Dew

Introducing HERO4 Session, the smallest, lightest, most convenient GoPro yet. Its rugged, waterproof design eliminates the need for a separate housing, while a single button powers on the camera and starts recording automatically. With 1080p60 video and 8MP photos, HERO4 Session delivers the professional image quality that has made GoPro famous.

What’s Included:
•HERO4 Session Camera
•Standard Frame
•Low-Profile Frame
•Curved Adhesive Mount
•Flat Adhesive Mount
•Ball Joint Buckle
•Mounting Buckles + Hardware
•USB Cable

50% smaller and 40% lighter than other HERO4 cameras,1 HERO4 Session is the most wearable and mountable GoPro ever. With a sleek, versatile design, it’s at home anywhere—from the surf to the snow, to hanging with friends.

HERO4 Session comes with specially designed mounts and accessories that work seamlessly with other GoPro gear to give you more mounting options than ever.

HERO4 Session delivers stunning video quality. Capture high-resolution 1440p30 and 1080p60 video that’s sharp and lifelike. High frame rate 720p100 video enables exceptionally smooth slow-motion playback of your best moments.

Nail the shot with a variety of photo modes. Capture 8MP single photos, Time Lapse photos at set intervals from 0.5 to 60 seconds, and Burst photos at 10 frames per second. When it comes to versatile photo capture, HERO4 Session’s got you covered.

HERO4 Session captures 1080p30 Ultra Wide video and 8MP Time Lapse photos at 0.5 second intervals right out of the box. You can also access most of the modes of other HERO4 cameras using the GoPro App or Smart Remote.2 From single photos to Time Lapse photos, Burst photos to Looping Video—HERO4 Session does it all. You can also use the app or remote to easily adjust settings like video resolution, frame rate, field of view and more.

HERO4 Session is rugged and waterproof to 33’ (10m), eliminating the need for a separate housing. Its convenient, ready-to-go design makes it easy to get out the door quickly to capture and enjoy your session.

A single press of the shutter button powers on the camera and begins capturing video or Time Lapse photos automatically. A second press of the shutter button stops recording and powers off the camera. It’s that simple.

HERO4 Session features SuperView™, a GoPro-exclusive video mode that captures the world’s most immersive wide-angle field of view. It allows you to capture more of yourself and your surroundings in the shot—resulting in captivating, ultra engaging footage of every adventure.

Know more about GoPro HERO4 Session

Credits:
Meraki by Namrata & Shruti
Campaign: Crusoe Men’s Innerwear. Wake up to the adventure inside you!