advertising agencies – Campaigns of the World

BMW Lunar Paint, the next step in electric driving

COTW — Mon, 01 Apr 2019 02:40:32 +0000

BMW i has launched an innovative new feature that helps to push the limits of electric driving. From today, BMW drivers will be able to add Lunar Paint as an optional extra to their i vehicle.

BMW Lunar Paint uses revolutionary photovoltaic technology to harness the power of the moon and passively recharge your battery in the hours of darkness. So when the sun goes down, you can still charge up, allowing you to extend your electric range even further.

Sue Pernova, BMW Innovation Director, says: “This latest offering shows our commitment to exploring new charging technologies to help improve our electric driving capabilities. Lunar Paint expands upon our already existing Solar and Digital charging solutions.”

FCB Inferno worked with BMW on the campaign which will run across print, in social media and online.

The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 30 production and assembly facilities in 14 countries; the company has a global sales network in more than 140 countries.

In 2018, the BMW Group sold over 2,490,000 passenger vehicles and more than 165,000 motorcycles worldwide. The profit before tax in the financial year 2017 was € 10.655 billion on revenues amounting to € 98.678 billion. As of 31 December 2017, the BMW Group had a workforce of 129,932 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

Credits
Brand: BMW
Product: BMW i
Campaign: BMW Lunar Paint
Agency: FCB Inferno
Chief Creative Officer: Owen Lee
Senior Art Director: Rob Farren
Senior Copywriter: Ben Usher
Copywriter: Lisi Davis
Art Director: Cicely Alderson
Producer: Clare Dyer
Artworker: Steve Clark
Managing Partner: Katy Wright
Senior Account Manager: Barnaby Kelly
Account Manager: Emma King
EMEA Director of Communications and PR: CC Clark

Tags:
BMW, MINI, Rolls-Royce, BMW Motorrad, FCB Inferno, advertising agencies, FCB, BMW Innovation, BMW Car, BMW Campaigns, BMW Group, passenger vehicles, Latest Technology, Automobile, Automotive Campaign

A heart-touching advertising campaign by Ola taking up the issue of ambulance delays in India

COTW — Wed, 09 Nov 2016 03:47:47 +0000

Recent digital campaigns in India have changed the way advertising agencies in India work. The creative advertising ideas and social media campaigns aim to create viral videos that can become very popular making big advertising and marketing news. A recent creative ad campaign by Ola Cabs aimed to bring about a social change by taking up a very important issue of ambulance delays in India.

Key highlights of the ad campaign:
• The ad campaign is a satire about something that happens every day on the streets of India.
• The aim of the advertisement is to make people more sensitive to the harsh reality that is a result of mere carelessness.
• The initiative taken by Ola is commendable because it tries to touch the hearts of people in a very moving way.
• By showing a satirical happy “ending”, it speaks volumes about the pain that one can have upon losing a loved one.
• With great subtlety, it highlights the fact that, this is just an advertisement and in real life, such miracles don’t happen.

According to the statistics, thousands of people in India have to give up their lives only because their ambulance doesn’t reach the hospital on time.

It is a great initiative by Ola to spread awareness about this cause and is a clear example of creative advertising and design by Indian advertising services.

Credits:
Campaign: Ola Give Way Give Life
Agency: Happy mcgarrybowen
Chief Executive Officer: Kartik Iyer
Managing Director: Praveen Das
Chief Operating Officer: Siddhartha Roy
Senior Creative Director: Naren Kaushik
Associate Creative Director: Varun Khullar
Art Director: Viraj Nandivadekar
Director – Strategic Planning: Ravi Bhat
Digital Content Planner: Ashwin Dravid
Client Services Director: Ameya Lokhande
Group Account Manager: P N Keshav
Account Executive: Ankita Baishya

Production House
Production House: Earlyman Film
Director: Bhavesh Karkera
Executive Producer: Anand Menon
Producer: Amarjeet Phukan
Associate Producer: Alok Potnis

Havmor – Goodness The World Deserves

COTW — Fri, 15 Apr 2016 10:29:57 +0000

Dreams shatter & hearts break. But as long as we all have some goodness, the world is a better place. Relish the taste of #GoodnessTheWorldDeserves with Havmor Ice cream.

David Lynch Foundation: Overcoming the Trauma

COTW — Fri, 15 Apr 2016 06:27:47 +0000

Credits
Client: David Lynch Foundation
Advertising Agency:Herezie, Paris, France
Executive Creative Director:Andrea Stillacci
Art Director:Jules Perron, Raphael Stein
Copywriter:Philippe Lesesvre
Strategic Planner Director:Luc Wise
Account Manager:Johanna Warlus
Photographer:Peter Lippmann

Somany #NahiPhislenge

COTW — Thu, 28 Jan 2016 14:36:11 +0000

Have you ever slipped in life? On a slippery surface, a wet floor, or just a carelessly thrown banana peel? It hurts, right? But when we slip off our morals, etiquettes and responsibilities, it hurts us as a society, a nation. #NahiPhislenge is an initiative by Somany Slip Shield, India’s First Anti-Skid Tiles which urges us not to slip anymore. Find out how, with this heartwarming #NahiPhislenge story about loving our elders back.
These days, it is common in the cities to find the elderly managing through their days, all alone in the house. But what if they slipped, had a fall, hurt themselves? Shouldn’t we do something to make sure they feel safe, loved and cared for? After all, they never slipped from doing their best for us. Now, it’s our turn.

Credits:
Campaign: Somany #NahiPhislenge
Brand: Somany Slip Shield Tiles
Communication Partners: RK Swamy BBDO, Delhi
Production House: Morse Code Films
City of Agency : Delhi
Client : Somany Ceramics