advertising industry – Campaigns of the World

shEqual: Gender Equality in Advertising by Women’s Health Victoria

YWwV268TPqrxQUV5 — Fri, 27 Nov 2020 10:52:47 +0000

Sexist advertising contributes to a culture of violence against women. But more realistic and respectful portrayals of women and girls can help bring that culture to an end. shEqual, a movement for advertising equality.

Equality in advertising drives equality in society. And it’s good for business.

Advertising is powerful and persuasive. It sells us messages about what is desirable, who is valuable, and how we should treat one another. shEqual is harnessing the momentum for change within industry and community to transform advertising in Australia.

Take the pledge for change

This campaign is about:
public awareness, Gender Violence, Advertising Industry, Advertising agency, Advertisement, Women’s Health Victoria

An eBook by White Rivers Media – How digital changed in 365 ways, in 365 days

YWwV268TPqrxQUV5 — Sat, 05 Jan 2019 06:34:58 +0000

The year 2018 has been a great year for the advertising industry and especially for digital marketers. It was a celebratory year where digital became critical to every advertiser and the industry saw some amazing campaigns and use of technology becoming integral for marketers. Watch How digital changed in 365 ways.

White Rivers Media, one of India’s fastest growing independent digital marketing agency has launched their second e-book on how the digital scenario changed in 365 ways in 365 days, in the year 2018. The e-book showcases how digital players introduced new features that enhanced user experience and some features that enabled brands to target their audiences in a better way.

The e-book has been curated with an aim to help the marketers and digital stakeholders get a better picture of the year that went by, which will in turn help them gear up for 2019. The e-book comprises of all the significant changes, updates and events that happened in the digital world in 2018.

For instance, social media giant Facebook rolled out a new tool to prevent harassment and also developed chatbots with improved conversation skills. The platform also introduced new AR filters to spice up Facebook stories. Snapchat launched its in-app store for company merchandise. Everyone’s favourite, WhatsApp allowed users to delete their sent messages within 8 minutes, which was a relief for so many people!

The latest e-book mentions 365 such updates which affected the industry and ensure that one can indeed keep in touch through the daily evolution of digital media. It is an essential read for any marketer, entrepreneur, journalist and student anywhere in the world.

This book is a part of their series of e-books, which was launched last year, on their 6th Anniversary.

You can download the e-book here.

Tags:
Digital marketing agency, eBook, White Rivers Media, Technology, Advertising Industry, Social media marketing, Digital Innovation, Advertising Agency, Online marketing strategies

Apple Watch ads promoting Celebrities & Instagram Influencers

YWwV268TPqrxQUV5 — Mon, 18 Apr 2016 03:43:03 +0000

Apple has increased its celebrity presence in ads promoting its Apple Watch including Nick Jonas, Alice Cooper, Jon Batiste, Chloë Sevigny and an appearance from Australia’s very own fitspo Instagram influencer, Kayla Itsines.

Apple Watch — Find

Lost your iPhone? Apple Watch will quickly help you find it.

Apple Watch — Climb

With Apple Watch it’s easy to keep track of your heart rate and push yourself to go further.

Apple Watch — Chase

Ready to start a rivalry? Apple Watch lets you set fitness goals and compete against family and friends.

Apple Watch — Swap
With Apple Watch it’s easy to change bands and switch faces to suit any occasion.

Apple Watch — Golf

Apple Watch tracks your daily activity and lets you know when you’ve hit your goals. No matter how you get there.

Apple Watch — Rain

Apple Watch always keeps you one step ahead of the weather.

Apple Watch — Surprise

With Apple Watch you can receive messages and set the mood right from your wrist.

Apple Watch — Row

During a workout, Apple Watch knows when to give you a little push.

Dabur Gulabari #AmPrettyTough

YWwV268TPqrxQUV5 — Sat, 27 Feb 2016 11:48:00 +0000

Dabur Gulabari Lotion takes care of your skin while you break society’s perception of being pretty. #AmPrettyTough
The film “Am Pretty Tough” for Dabur Gulabari, is yet another effort at defining the Indian woman, among many similar attempts in the advertising industry.

Credit
Client: Dabur
Agency: Contract Advertising
Creative: Ashish Chakravarty, Mayur Hola, Madhumita Deb, Ritu Sinha, Kavita Ojha, Sugato Roy
Account Management: V Bhaskar Preenja, Viksit Jain
Production House: Inglorious Films
Director: Norten Menezes
Director of Photography: Hari Vedantam
Producer: Niraj Kothari
First Assistant Director: Vardhan Ketkar
Second Assistant Director: Amit Mishra, DA: Malcolm Noronha