To drive awareness and debate on International Women’s Day about how women are paid on average 25% less than men, J. Walter Thompson London has created a provocative outdoor campaign using clever word play to drive home just how offensive the world can seem with 25% missing.

James Whitehead, Chief Executive of J. Walter Thompson London, said: “This is an important opportunity to shine a light on a critical topic in society and culture. This work is a catalyst for debate and behavior change and true to #BeBoldForChange on International Women’s day.”

Rachel Pashley, creator of Female Tribes and Global Planner at J. Walter Thompson, said: “Removing 25% of anything can fundamentally change the meaning, and underpaying women confers an implicit or even explicit message to women as to how much they are valued in society.”

Credits
Advertising Agency: J. Walter Thompson, London, UK
Creatives: Katia Schutz, Stefan Foster
Executive Creative Director: Lucas Peon
Creative Director: Jaspar Shelbourne
Project Manager: Kate Madden
Account Director: Charlie Martyn
Planners: Dan Cameron, Rachel Pashley
Digital Strategist: Pierre-Henry Briec
Media Agency: Maxus
Media Agency Managing Director: Anna Hickey
Media Agency Chief Executive: Lindsay Pattison

Tag: Agency Self-Promo, Creative Print Ad, Print Advertising, Print Campaign, Gender Pay Gap, Female Tribes

 

 

 
Credits
Advertising Agency: Noah’s Ark, Lagos, Nigeria
Agency Website: https://www.noahsark.com.ng
Tags: Best Women’s Day Ads, Creative Ads, Creative Advertising, Creative Print Ads, International Women’s Day Ads, Agency Self-Promo, Print Advertising, Break The Bias

An advertising campaign launched in newspapers and out of home, scheduled for the last two weeks of June.

All the companies that chose to join the project Rainbow Brands created by Dentsu had the opportunity to be protagonists with their logos in different subjects and media formats.

The creative idea draws its strength from simplicity: a multi-brand rainbow, where each one is associated with a rainbow flag colour.

Thanks to the support of IGPDecaux, Urban Vision and VG Pubblicità, the campaign is out of home in Milan, with maxi-billboard formats in Piazzale Lodi and special positions inside the Cadorna Metro.

But most of all, it has been published in newspapers just below the news of the debate about Italy’s anti-homophobia law between government and Vatican’s with a perfect media placement.

Stefano Morelli, a chief creative officer of Dentsu, says about the initiative: “We are very proud of this campaign because it testifies to the deepest and most authentic sense that Pride tries to teach us: the praise of diversity. Large companies that share the market attention daily now share the same space is a powerful signal. When individualisms are put aside, and small differences are cancelled out, unthinkable goals can really be achieved. In a common victory. A rainbow in which diversity is the key ingredient of a shared message. Because sometimes all it takes is a simple idea and the desire to share a space to send out a great signal”.

Credits
Agency: Dentsu
Campaign: Rainbow Brands
Production: The Story Lab

Two free guides for single people to enjoy themselves and cope with this sex isolation in a fun and relaxed way. Who is not single or is no longer in isolation can also enjoy the guides as all the positions in each book are compatible with each other.
 

Download Men’s Solo Kama Sutra
Download Women’s Solo Kama Sutra

Credits
Advertising Agency: A&M Advertising, Melbourne, Australia
Tags: Agency Self-Promo, Solo Kama Sutra, Kama Sutra Guide, Creative Posters, Illustration

In the lead up to the 2019 award season, Innocean Berlin created Save for Awards – the Photoshop plug-in that makes advertising award show entries a whole lot easier for every creative and agency out there.

The plug-in, available for free at saveforawards.com, takes your master file and automatically generates all the files you need to submit to every major award show out there. In seconds.

How it works

Download the script

-Place the file SaveForAwards.jsx in your Photoshop Scripts Folder.
Usually it is located here:

Mac:
Macintosh HD⁩/Applications/Adobe Photoshop CC 2019/Presets⁩/Scripts⁩

Windows:
C:\Program Files\Adobe\Adobe Photoshop CC 2018\Presets\Scripts

Credits
Campaign: Save For Awards
Source: https://www.saveforawards.com/
Advertising Agency: Innocean Berlin, Germany
Chief Creative Officer: Gabriel Mattar
Executive Creative Director: Ricardo Wolff
Senior Art Director: José Gomes
Senior Copywriter: Pedro Lourenço

Tags:
Innocean Worldwide, Photoshop hack, Photoshop plug-in, Print, Germany, Agency Self-Promo, Save For Awards, Innocean, Ads of the World, Print advertising, Creative Print Ads, Print campaign, Creative Advert, Innovative technology ideas, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns, Technology, Tech innovation