The creative idea by Verve was to help combat the spread of the COVID–19 pandemic and share the message of hand hygiene with the main goal of this campaign always being to raise awareness about the importance of clean hands.

Handwashing is something that we do every day without giving it a second thought, but during a global pandemic, it could also be the one thing that saves our lives – if it’s done correctly. Research has shown that only 5% of us are washing our hands for the 20 seconds that it takes to get them thoroughly clean.

“To help actively change behaviour and create awareness about the importance of hand-washing, our team at Verve invented a unique product; the first bar of soap that lasts for exactly 20 seconds. The 20 Second Soap helped to train people how to wash their hands correctly and was distributed from an online store for free as a tangible way to teach people new habits, with hundreds of little soaps making their way across the country.

After this phase, we then decided to put the power into the people’s hands; literally. We are now in the process of teaching people how to make their own 20 Second Soap bars, starting a whole ‘Clean hand movement’. The plucky little designs of our mini soaps also help to put a smile on people’s faces at a time when smiles are needed. Proof that big messages can come in small packages.”

Health officials have said that hand washing is one of the best ways to prevent the spread of COVID-19, slowing a pandemic by 24%.

Credits
Campaign: 20 Second Soap
Advertising Agency: Verve Live Agency, Dublin , Ireland
Managing Director: Ronan Traynor
Creative Director: John OShaughnessy
Senior Art Director: Bryan Minton
Senior Copywriter: Niamh Clohosey
Head Of Digital: John Kilcullen
Lead Digital Designer: Nikki Kennedy
Graphic Designer: Kev Rooney
Graphic Designer: Holly Montell
Graphic Designer: Seán Flanagan
Senior Account Manager: Lisa Carmody
Account Manager: Amy Masterson
Digital Account Manager: Emma Magill
Media Account Manager: Jomarie De La Fuente

Tags:
Hand wash, Ireland, Agency, Self-Promo, Health, Public Interest, NGO, Verve, Digital video, Verve 20-Second Soap, 20-Second Soap, Clean hand movement, 20 Second Soap, Innovation, Product design

“Create a self-promotion ad. Make it clever. Hire a famous photographer. The one that does all of Nike’s stuff. See if they’d do it for free. No? Shoot it yourself. Make it this generation’s Think Different, with ad people instead of cultural icons. Or the next Fearless Girl, minus the statue and placement. Tie it to a social issue people can get behind, like the thumb fatigue epidemic in our youth. Or the pressure on creative people to wear interesting hats. Make sure it’s not too wordy, because people hate to read. Or too visual, because people will think you have nothing to say. Post it on Ads of the World, so a commenter named Kleenex can validate it or crush your ego by typing the word *yawn*. Enter it into award shows so a handful of people whose opinions you respect (or not) can decide if its worthy of a trinket you can’t keep at your house. Then win. Clutch the trophy and beam like you just won the World Cup. Take a picture. Thank a bunch of people who were loosely involved, so it doesn’t sound too self-serving. Share it on LinkedIn. Hit refresh. Again. Again. Again. Again. Again. Again. Again. Again. Again. Again. Again. Again. Again. Until someone likes it. Repeat 137 times. Ask yourself what the point of all of this was. Or, save yourself the trouble, tell Tom Hanks you no longer need him to gently caress that liger in your self-promotion ad. And spend 10 minutes writing meta copy that ends with two simple words: We’re hiring.”

Credits
Advertising Agency: 21GRAMS, New York, United States of America

Tags:
Digital, United States, Agency, Self-Promo, 21GRAMS, Print advertising, Creative Print Ads, Print campaign, Creative Advert, Oscar-Winning Actor

We know every woman has two jobs – one at the office and one at home. She multitasks and handles both almost single handedly. It’s time to understand why. It’s time to get to the root of the issue. Is it our upbringing? Are we passing gender roles that haven’t evolved with the times? Watch this film and share your thoughts.

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Credits:
Campaign: #ShareTheLoad
Client: P&G
Brand: Ariel
Creative agency: BBDO India
Director: Shimit Amin
Executive creative director and writer: Hemant Shringy
Creative director: Umma Saini
Planning: Rajat Mendhi, Manisha Sain
Account management: Rohit Chatterjee, Nilza D’Mello
Chief creative officer: Josy Paul
CEO: Ajai Jhala
Agency producer: KV Krishna
Production house: Red Ice
Producer: Gary Grewal, Vandana Singh, Richa Krishna Lal