Every year December 1 is observed as World AIDS Day to raise awareness and knowledge about HIV and a call to move towards ending the HIV epidemic. It’s an opportunity for people worldwide to unite in the fight against HIV, to show support for people living with HIV, and to commemorate those who have died from an AIDS-related illness.

India’s largest condom selling brand, Manforce Condoms has come up with a new campaign #StandTogether, urging people to protect India against HIV. As a leading brand in the industry, Manforce, through this campaign focuses on a broader responsibility of educating people to use condoms, no matter what brand you use.

The campaign highlights the importance of using condoms to fight against HIV and at the same time, communicates that the brand doesn’t matter. The most important is the health and safety of everyone and addresses the relevant issues related to safe sex with an appeal to enthusiastic lovers to have protected sex.
In India, people are either shy or are not aware enough about the use and importance of protection to stay away from AIDS. It is important to have conversations on sex education in schools to conversations at home. Society should never step back with the fact that condoms play a crucial role in the industry and understand the safety side of it instead of being shy.

Joy Chatterjee, DGM, Mankind Pharma said, “Through this campaign, the intention is to show that we are committed towards our customer’s safety and want to ensure that sex always stays as an act of pleasure, along with safety. We want to communicate to the masses to “Use A Condom” to avoid AIDS. When it comes to a physical relationship, safety plays an essential role in strengthening the bond between partners”.

Sex causes a whirlwind of emotions that can take anyone to the universe of happiness, relaxation and contentment. Though sex is the most delightful feeling, it may also open the gates of sexually transmitted diseases (STDs) without posing any warning. BE SAFE!

This campaign is about:
Best Awareness campaign, Public interest campaign, AIDS Campaign

Research proves that the use of condoms around the world is going down and it is not a good sign. Such reckless and absent-minded behaviour (even if it is out of passion) leads to AIDS. As per UNAIDS, the use of condoms is declining in a disturbing manner and this can affect the objective of terminating AIDS epidemic in the year 2030.

This World AIDS Day, Axel Hotel’s customers were amazed to see something new in their rooms as they lay on their bed. They could not ignore the pillows on the bed that shouted: “Save Your Ass” with two condoms packets of HEX lying around for happy and safe sex.

We think that it’s a great way to directly communicate (and in private) to the customers without intruding their privacy about the importance of having safe sex to prevent AIDS and its epidemic.

Tags:
World AIDS Day, AIDS campaign, Axel Hotels, LGBT community, Sex, Condom, Safe Sex, Save Your Ass, GLBT community, Lesbian, Gay, Bisexual, AIDS day ads

To coincide with World AIDS Day on December 1st 2018, the Dutch Aids Foundation Aidsfonds has worked with Amsterdam independent creative agency N=5, to roll out an awareness campaign.

About Aidsfonds
The brand works towards the end of AIDS in a world where all people affected by HIV/AIDS have access to prevention, treatment, care and support. We can only stop the epidemic if we focus on the people and regions most affected. For many years, Aidsfonds has played a pioneering role in focusing the AIDS response on those population groups who are affected the most by the epidemic due to stigma and discrimination. Our generation has the ability to stop one of the largest epidemics in history in its tracks. The time to accelerate, boost and focus the worldwide prevention, detection and treatment of HIV/AIDS is now.

Credits
Brand: Aidsfonds
Website: https://aidsfonds.org/
Campaign: For the Love of Love
Advertising Agency: N=5, Amsterdam, Netherlands
Strategy: Bastiaan Weers
Creative Directors: Thijs Bontje, Daniel te Lindert
Creatives: Gabriela Nouws, Leon Ragetlie
Account: Judith Lavalette, Brenda Rangel
TV Producer: Lotte de Rooij
Production Company: Cake
Director: Madja Amin
DOP: Noël Schoolderman
Editor: Emiel Nuninga, Govert Janse
Music: Raven Aartsen
Post Prod / Sound: The Ambassadors
Voice: Ray Fuego

Tags:
Film, Netherlands, Public Interest, NGO, Aidsfonds, N=5, Aidsfonds, The Dutch AIDS Foundation, AIDS campaign, AIDS Awareness Campaign, Digital campaign, HIV, Cake Film