Let’s hope that’s not you! Anyway, here are 5 mistakes everyone makes before a holiday.

Not knowing how much you are allowed to take in hand luggage

If you can avoid checking your luggage in, you should. It guarantees you get to your destination with all your stuff and means you don’t have the stress and worry of lost luggage, which can take days to get back.

But very few of us are sure how much we can take in our bags before we set off. The standard case size on most airlines is 56cm x 45cm x 25cm but they may have their own rules on the weight you are allowed to carry. Air New Zealand, for instance, let you take two bags on board. One can be a small bag and the other can be 7kg. The key is to check what your airline’s rules are and pack accordingly. If you can get away with just taking hand luggage it could save you being without your stuff for the first few days of your holiday.

Taking too much with you

Deep down we know we don’t need twelve pairs of shorts, ten dresses, seven pairs of shoes and four bathing suits for a long weekend, but somehow it all ends up in our case. The key with packing is to be ruthless if you think you might not wear it, leave it behind. And don’t leave your packing until the night before. If you do, you’re guaranteed to overcompensate for the fear of getting there and having nothing to wear. Take your time. Start putting this to one side a week before you go and aim to have made your packing decisions in plenty of time.

Planning an itinerary that doesn’t contain downtime

Of course, it is tempting to want to do and see everything when you reach your destination, but sometimes that type of holiday can feel like more of a chore than an experience to cherish. So, when you are planning your sightseeing, remember that less is more. Pick three top sites to see and leave the rest of the time to go with the flow.

Forgetting to book travel insurance

Sometimes it can seem like a good way to save money – skip the travel insurance, we might not need it anyway! Don’t be this person. You might be planning a trip to beautiful Fiji for instance, but if you fall ill there all your medical bills, medicine and even medical evacuation will be on your tab. And that bill could total £50,000. Book online, it’s simple and will only take 20 minutes. Then you can sleep easy.

Not leaving enough time to enjoy the airport experience

We have all been there. Dashing through the airport, sweat pouring down our back, stress coursing through our veins. It isn’t pleasant – you end up blaming each other and it is not the way anyone wants to begin a holiday. So, leave plenty of time and aim to arrive three hours before your flight.

The video opens with Adrian Grenier, an actor popularly known for his role in Entourage, landing in Antarctica to interact with the scientists there and explore the continent. We also see a group of children being shown around a museum and communicating with Grenier via video recordings. The educational aspect of the video is wide as it gives information on topics ranging from weather to topography, from animals living there to the work being done by scientists and from the instruments used in ice to the importance of the continent as a whole. But the best part is the fact that even while covering these array of issues, they manage to smoothly slide in the safety guidelines and parameters.

The video is no doubt “cool”, thanks to the lovely views of snow covered mountains and landscapes. But it is cute in the way it has been executed. The background music is an upbeat track called Somewhere Only We Know by Keane. The inclusion of children and Grenier’s effective narration skills adds to the already cheerful atmosphere. One might think it is a tad bit long but seeing how no important safety rule has been left out, it is worth it. Even small safety rules like ‘No Smoking’ have been communicated by kids’ pointing out how it is not allowed to smoke on airplanes.

However, despite all this, the video has drawn criticism and backlash for insensitivity issues. The video showcases Antarctica which pinches some people due to ignorance of the 1979 Mount Erebus air accident. In 1979, 257 people succumbed to death when an Air New Zealand flight crashed into Mount Erebus. The anger is from the side of families who feel their feelings and the tragic past of the airlines has not been given due consideration.

Air New Zealand is famous for creating innovative videos and they have worked well for them in the past. This attempt, though commendable, still needs to chart out its course. Here’s hoping to see more memorable stuff from Air New Zealand.

This Article is about:
#AirNZSafetyVideo, Antarctica, Air New Zealand, New Zealand, Mount Erebus, Safety video, Adrian Grenier, Innovative, Technology, Digital Campaign, Creative campaign

Remember on planes when tea was served in porcelain instead of polystyrene? Well, if you don’t, Air New Zealand and True have offered a snapshot by delving into the airline’s past and taking News Works’ Newspaper Ad of the Month award for January with it.

Read full story here

Credits:
campaign: Air New Zealand: “Remember when ads used to look like this?”
True Agency Team
Creative directors: Dom Antelme & Ian Sweeney
Copywriter: Scott Moyes
Art director: Melissa Chardet
Designer: Jen van Blerk
Senior account manager: Jess Standidge
Brand name: Air New Zealand
Agency: True New Zealand
Country: New Zealand
Category: Airlines