The #CleanAirNow campaign urges people to join Greenpeace to demand clean air in the future. If we want 2030 to look different, we have to start now.

Credits
Campaign: #CleanAirNow
Brand: Greenpeace
Agency: Ogilvy

London citizens don’t care about the air quality and the issued warning, so the Central office for public interest-targeted something more substantial, ‘The property prices.’ For this campaign, Addresspollution.org took 6 Million data points with NO2 levels and developed a five-band rating for every address in London with a detailed report on the health effects and financial costs of living in such an environment. As a result of this campaign, 10% of London’s households have registered and generated an air quality report. This will also lead to several environmental policy changes by the government.

The campaign follows a unique and effective way of addressing the invisible problem of Air pollution. The results are impressive and will have everlasting effects.

Credits
Brand: Central Office for Public Interest
Campaign: Addresspollution.org
Website: https://addresspollution.org/

The campaign features four eco-conscious influencers from different walks of life, who talk about the adverse effects of air pollution and their biggest fears about the environment. They include renowned influencers – heritage enthusiast Akshay Shetty, wildlife photographer Nishank Joshi, fashion designer Jeena Gupta and environmentalist Sumaira Abdulali. Each of them shares their unique stories and their take on the future that awaits Mother Nature. In the end, each of their fears is presented in the form of sketches made by Air Ink, the first ink made from recycled air pollution. The underlying message is to urge people to fight air pollution by extracting the best out of the worst.

Tags:
World Environment Day, Filter The Future, Awareness Campaign, Nature

Ever since the advent of advertising, advocates of social change have called it a tool for corporations to shove their agendas down the throats of commoners. Movies like Fight Club have their entire plot built around the idea that advertising is an evil practice that creates a spiritual war inside society. However, advertising is not just about taking money from the poor to fill the pockets of the rich. It is a medium that enables visionary creative minds to broadcast their ideas onto people from all parts of the social hierarchy.

A well-crafted advertisement has the power to capture the attention of its audience in a bid to bring about some intended change. We’re all aware of shimmering billboards, and over-the-top TV ads that sell products and services. However, light needs to be shed on the fact that responsible advertising can advocate for a progressive society by bringing sensitive topics like climate change, human trafficking, racism, identity politics, gender inequality, and more into the limelight. Even though some social ads tend to be commercial in nature, it is great to see corporations talking about issues that the general public deeply cares about. Simply put, a social issue Ad not only allows creatives to use the power of advertising to captivate the masses, but it also helps in bringing about meaningful change in society.

Here are a few examples that reinforce the idea that when used with the right intent, advertisements can be much more money-making machines:-

IAA – Freedom Fighter
Let’s free our nation. One more time. #StopPollution. Issued in public interest by IAA.

NOAH – The fine art of exterminating an entire species.
Rhinos have survived predators, climate change and disease for 50 million years. But it’s Asia’s soaring demand for rhino horn that will doom them: every 14 hours a rhino is killed. Help us save the last rhinos.

Amnesty International – Sexual Abuse
Sometimes imagination is the only way. Every day two girls are victims of sexual abuse. We must denounce.

ActionAid – Non-equal rights
Up to 94% of brazilian women have to work at their jobs and at home. That’s 30 hours a month working more than men. And 24 hours a day of non-equal rights.

Children of the Street Society – Be careful what you agree to.
In Canada, Children of the Street Society reveals a shocking campaign to raise awareness of the danger of sharing intimate photos.

Absolut – Kiss With Pride
In Canada, homosexuality has been decriminalized since 1969 – but it still remains illegal in many countries. Absolut’s Kiss With Pride imagery celebrates people from several of those countries who kiss with pride. The campaign’s goal was to raise awareness of the fact that same-sex relationships are still illegal in 72 countries. We asked individuals from those countries to come together and portray human love and compassion at its most natural state – by uniting for a kiss.

Moms Demand Action For Gun Sense In America Red Riding Hood
We keep ‘Little Red Riding Hood’ out of schools because of the bottle of wine in her basket. Why not assault weapons?

Generations Against Bullying – Speak Up
Be strong and speak up. If you see someone being bullied, all you have to do is say something. Just getting involved in a nonthreatening way stops the bullying in less than 10 seconds 85% of the time. That’s the difference between a bystander and an upstander.

Tags:
Advertising Agency, RKS BBDO, India, Freedom Fighter, IAA, Polution, Public Interest, Air pollution, Print, Germany, NGO, Noah, Grabarz & Partner, NOAH, Climate Change, Animals, Amnesty International, Sexual Abuse, Havas, Paraguay, ActionAid, Equal Rights, Human trafficking, Racism, Identity Politics, Gender Inequality, 3A Worldwide, Children of the Street Society, Awareness Campaign, Kiss with Pride, BBH Creative, Absolut, Homosexuality, LGBTQ+ community, LGBTQ rights, LGBT Arts Festival, Grey, Moms Demand Action, Anti-Bullying ad, Best Social Issue Ads, bullying print ads, Anti-Bullying ad, Print advertising, Creative Print Ads, Print campaign, Creative Advert

#TheRealKashmir FC supported by adidas
You think you’ve heard a lot about Kashmir. It is time you see #TheRealKashmir.

Fearless Kota – Bottle of Love
Bottle of love by Horlicks India | A special kind of nourishment shipped in Horlicks bottles. #FearLessKota. Read More

Jersey Knows No Gender
Virat Kohli Starts #JerseyKnowsNoGender Movement As India Reach Semis Of ICC Women’s T20.

We’re on our way to the semi-finals.. and it’s time to back Team India to bring home the World Cup! #JerseyKnowsNoGender????
I nominate @RishabPant777, @NSaina, @chetrisunil11 and all of you to join in. Wear your jerseys and strike the pose to cheer them on! ????@Uber_India #WT20 pic.twitter.com/cVFhOYjXfX

— Virat Kohli (@imVkohli) November 15, 2018

URI – The Surgical Strike | Mission Torrents

Let’s help Delhi #LowerTheWindow
Our actions today will determine how Delhi breathes tomorrow. Small, everyday acts, like taking the metro and ride-sharing, goes a long way in Delhi’s journey towards cleaner air. Let’s come together and help lower Delhi’s pollution. Let’s come together and help Delhi, Lower The Window.

P&G Shiksha – Choose For Change
P&G Shiksha believes that every person has the power to make a big impact and change lives. Just by their simple everyday choices. #ChooseForChange

Maruti Suzuki India – Sound of NEXA Blue
At NEXA, they strive to come up with new and innovative ways to express themselves and sweep you off your feet. In their search to find the most innovative way to express NEXA Blue, they created the sound of NEXA Blue.

Horlicks Fearless Songs
Let’s make learning fun with Horlicks Fearless songs. Because when music is on. Exam prep is full-on. #FearlessExams

Mind your language by Racold
“WATConsult’s ecomm vertical, understood that during the winters, the demand for water heaters is high across the central, northern and certain parts of the south in India. These observations lead the team us to find a unique insight; that people, especially in Tier 2 & 3 towns, talk in a local dialect and their literal pronunciations of English words sound a bit different. Thus, we figured that they type as they speak, which results in misspellings while searching for the required products.
We leveraged the same and used Amazon search ads in accordance with the vernacular vocabulary of the consumers where the demand for the product was high, resulting in whooping sales.”

Ola – #MyIndependenceDay
This Beautiful Video Asks, “When Was Your Independence Day?”. People Respond With Heartwarming Stories

Creative ABBY Awards 2019 Winners full list:

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Tags:
Real Kashmir, adidas, The Real kashmir, Football, Cheil Worldwide, Cheil India, Publicis Capital, Grapes Digital, Creative ABBY Awards 2019, Fearless Kota, Bottle of Love, Horlicks, ICC Women’s T20 Championship, Jersey Knows No Gender, Virat Kohli, UBER India, GlaxoSmithKline, Pharmaceutical, Dentsu Webchutney, Uri The Surgical Strike, Uri Mission Torrents, Google Assistant, Lower The Window, Air Pollution, P&G, P&G Shiksha, Choose For Change, Enzy Studios, Sound of NEXA Blue, Maruti NEXA, Maruti Suzuki, Hakuhodo, Public relations, PR Campaigns, Japanese advertising, Horlicks Fearless Songs, Mind your language, Racold, WATConsult, Happy mcgarrybowen, #MyIndependenceDay, Ola cab, Ola, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns, Best Tv Commercials , Inspiring Short Films, Best Commercial Ads, Best TV Ads, Advertising Agencies Association of India, Goafest 2019, Goafest 2019 winners, ABBY Awards 2019 winners, ABBY Awards 2019

To gather real momentum however, we need you. Because while companies like us can make big changes, we can’t begin to compete with the power of little changes, when made by millions of people. Under the #BreatheFree campaign, we are reaching out to you, to your cities, to your children, to your parents – to take small actions every day, that will roll back the slowly creeping decline in air quality across the globe.

We are committing to a cleaner future by committing to greener technology, but that is just the start. To enable real change, we need mindsets to change. Who better than children to spearhead this movement? They are the worst affected, yes, but they could also be the most effective agents of change.

Under the #BreatheFree Campaign, we are going to schools and engaging with school children not just to help them understand the problem at hand, and what they can do about it, but also to learn from them what their idea of a cleaner future is. To help them get started, we created cost-effective DIY air purifiers which would help the underprivileged to breathe clean air during the most polluted months in India.

At Volvo, we believe it’s the little steps taken by millions of us, that will bring about real and enduring change. And it’s not a lot to ask for.”

Breathe Free | School Contact Program

Breathe Free | Environment Protection Video

5 Things You Can Do Today to Reduce Air Pollution

Tags:
#Breathefree Campaign, Air Pollution, Volvo Auto India, Breathe Free, Environment Protection Video, environmental problem, Climate Change, Digital Film, Awareness Campaigns, Latest Technology Advertisements, Creative Technology Ideas, best technology advertisements, innovative ads, Volvo Breathe Free

ToxicToby, embedded with 3D technology, was provisionally perched onto a streetlight across the Brixton Road. The street across the Brixton Road was chosen as it is one of the most polluted streets in London, where the silent killer lurks often. So how does it work?

Whenever air pollution level around the street attains and surpasses a certain threshold deemed dangerous, BreezoMeter’s air quality data triggers the bear to elevate its paw towards its mouth and cough. And as Toxic Toby coughs, it also alerts local politicians, urging the authorities to reduce air pollution.

This activity proved that there are staggeringly more people dying each year in London from inhaling toxic air than from accidents on the road. Hence, Toxic Toby was perched alongside flowers, a stark representation of a memorial to the many dead citizens who were killed by the unseen, silent killer – polluted air. A deafening shout-out to London’s authorities to restore air quality to legal and safe levels!

Credits
Advertising Agency: McCann, London, UK
Chief Creative Officers: Laurence Thomson, Rob Doubal
Creatives: James Crosby, Will Cottam
Account Director: Christos Cardovillis
Account Manager: Rohin Lalli
Project Manager: Paul Gillespie
Communications Director: Katya Escala
Producer: Duncan Groves
Film Director: Ben Twiston-Davies
Production Agency: CRAFT
Editor: Adam Beasley
Comms Planner: Nick Kavanagh
Junior Planner: Tara Henderson
Grade: Coffee + TV
Composition: Dan Neale, Fred Ashworth / Native Music
Sound Design: Jungle and CRAFT
Designers: Dan Howarth, Nazima Motegheria, Harold Perrin
Type Designers: Dalton Maag
Talent: Toxic Toby the clean air bear

This awareness campaign is about:
BreezoMeter, Toxic Toby, McCann, London, Pollution, #toxictoby, #CleanAirBear, Digital, Film, United Kingdom, Electronics, Technology, Air pollution, Clean Air Bear, 3D technology

Created by Danish agency & Co, the film details the hazards of living a life without fresh air. From hindering the learning ability of children to inducing sadness in adults, a lack of adequate sunlight and fresh air can be a detriment to humans in many ways. The worst part is that we are the architects of our prisons. This hazardous lifestyle is one created by mankind itself and not the other way around.

However, as portrayed in the film, the ball is still in our court. We can still mend our ways and save ourselves from the gut-wrenching state of being subjected to the ill-effects of the indoor life.

Indoor air can be five times more polluted than outside air. The Indoor Generation by VELUX

We feel that this ad campaign makes a deep impact given that it comes from a window and skylight brand. The caution raised in the film was much needed, and the depiction of the message at the end was phenomenal. Furthermore, the campaign’s enormous success proves that it hits home with the indoor generation!

Credits:
Creative Agency: &Co./NOA
Director: Martin De Thurah
Production company: Bacon
Brand: VELUX
Campaign: The Indoor Generation

This campaign is related to:
Digital campaign, Air Pollution, Marketing strategy, Martin De Thurah, VELUX, The Indoor Generation, Lifestyle

In order to encourage Chinese citizens to fight air pollution by adopting smart habits, WildAid along with McCann Shanghai conceptualized “Hairy-nose.” The ad campaign magnifies the horrifying impact of pollution on people and animals, turning them to have a spooky look with long hair in their nose! Ewww!!

Funny, creepy new ad campaign ‘Hairy-Nose’ is an appeal to fight air pollution in China
We think, it’ a ‘hairy’ good ad! 😉

Change Air Pollution, Before it changes you.

Credits
Agency: McCann Shanghai
Chairman: Tomaz Mok
Client: WildAid
Chief Creative Officer: Tianit Ng
CD/AD: Johnson Sheng
CD/Copywriter: Ray Tang
Art Director: Johnson Sheng, Yao Sheng, Bill Bo, King Bao, Sissi Chen
English Copywriter: Jay Caplan, James Reeves
EP: George Ooi
Production Company: GWANTSI Productions
Director: Chris Xu
EP: William Heun
Producer: Biying Zeng
Editorial: Unlimited Film Center
Sound Mix: Takeone Studio