Victory Day is one of the most important days for Russian people. We name entire cities after Second World War heroes their acts of bravery are studied at school, but this year S7 decided to give a chance to every family in the country to celebrate their hero because every family has its own story. So we made a website connected to the national veteran’s archive everybody could find his hero and name one of the S7 flight after him. The info was given to the flight attendant of the flight and the story was told in the sky. 2050 flights were named in 24 hours with 0 media budget.

Credits:
Client: S7 airlines
Campaign: Hero Flight
Website:
Agency: Marvelous
CCO: Artem Sinyavskiy
Copywriter: Misha Snopov
Art Director: Galina Babich
Digital Creative Director: Pavel Gusev
Account Manager: Ekaterina Maslova

This Video is related to:
Film, Russia, transport, marvelous, Russia advertising agency, Radio ads, Second World War heroes, S7 Hero Flight, Case Study, Airlines, S7 Airlines, S7 Flights, Siberia Airlines, air transport, Best On Ground Campaigns, Airline Advertising, Airlines Ads, Victory Day, Best On Ground Activations, Digital Campaigns